#China #Hong Kong #LUYUAN Group #LYVA brand #Active Mobility

LUYUAN Group Elevates Its Brand Strategy

LUYUAN Group, a prominent figure in the two-wheeler sector, is taking a significant step toward enhancing its brand strategy. The company recently revealed plans for 2025 that emphasize user-centered innovation and targeted technological advancements. With a robust market presence in over 80 countries and continuous growth, LUYUAN is now focusing on international expansion, particularly targeting Southeast Asia, South Asia, and Latin America.

New Directions in Brand Strategy

The brand strategy revolves around the innovative theme of "Active Mobility Solutions for All Scenarios." This change reflects LUYUAN's commitment to meeting the increasing demand for smart, convenient products in today's evolving market. The company recognizes that modern consumers seek not only variety in products but comprehensive mobility experiences. To achieve this, LUYUAN is enhancing its product portfolio to create an integrated ecosystem of services and products that cater to diverse user needs.

LUYUAN and LYVA Brands

LUYUAN Brand

Positioned as a partner in everyday mobility, the LUYUAN brand is set to launch models like the S95, which showcase advanced technologies. Among these technologies are:

• - Liquid-cooled Power System: Enhanced performance and longevity.
• - Battery Digital Care System: Real-time monitoring for optimized performance.
• - Intelligent Connectivity System: Ensuring seamless user experience and enhanced functionality.

LYVA Brand

On the high-end spectrum, the LYVA brand focuses on intelligent electrical models equipped with:

• - Liquid-cooled Mid-drive Motors: Offering high performance and efficiency.
• - AI-driven Controls: Providing intuitive user interactions and functionalities.

Executive Insights

Ni Boyuan, the Vice President of LUYUAN Group, emphasized that the future of competition lies in the capability to cover various user scenarios and the efficiency of technological integration. LUYUAN's goal is to transform the perception of electric two-wheelers from disposable items to durable, reliable partners for active mobility.

Pioneering Technological Advancements

LUYUAN is not just improving its products but also shaping the industry standards with significant technological breakthroughs:

1. Advanced Cooling Systems: Their latest liquid-cooled motors utilize aviation-grade insulation, achieving remarkable cooling efficiency, extending the motors' operational lifespan significantly.
2. Battery Innovations: The newly launched "Battery Digital Care System" incorporates smart chips to regulate temperature, ensuring safety and optimizing efficiency effectively.
3. Reliability through Protection: LUYUAN employs six-in-one solid-state encapsulation technology, enhancing electrical component durability and longevity.

In 2024, LUYUAN sold over 3.5 million electric two-wheeled vehicles and was recognized as one of China's 500 Most Valuable Brands, achieving an estimated value of 10.635 billion RMB. With plans to establish a European operational center, executives are prepared to explore and evaluate potential market opportunities in the e-bike sector.

Looking Ahead

As LUYUAN Group strides forward in its commitment to active mobility solutions, the company not only aims for expansion in international markets but also intends to set standards through advanced technology and innovative design. The mission to deliver high-quality manufacturing blended with eco-friendly concepts positions LUYUAN at the forefront of the evolving mobility landscape.

For additional details, visit LUYUAN Group’s official website.