Introducing Adidas Park ST Lite: The Game-Changer in Comfort and Style

Unveiling the Adidas Park ST Lite Campaign

Starting May 21, 2026, ABC-MART launches an exciting campaign for Adidas’s new PARK ST LITE sneakers, highlighting the theme: “This lightness changes every step.” Starring popular influencers Kaneki Imai, Nene Tokita, and Sato Nagahama from the ABEMA show “Today, I Fell in Love.”, the campaign spotlights the shoe’s lightweight feel and stylish design.

To celebrate this launch, a special collaboration has been made with Grove Co., Ltd.'s production label, seju, which will showcase a short film on its Shunkan seju channel. The film centers around the budding friendship between Kaneki and Nene, emphasizing the campaign's overall theme through engaging storytelling.

Design and Features of Park ST Lite

The PARK ST LITE incorporates Cloudfoam cushioning technology, enveloping your feet in comfort from the moment you slip them on. The upper is made from soft, durable fabric ensuring a stylish yet practical design. With a perfect balance of durability and lightweight construction, these shoes are crafted to support your every step.

The sleek silhouette features clean lines and a mix of materials that make it a versatile choice for any outfit. Available in two design options, you can choose between a synthetic leather upper for a pure look or denim fabric for a more relaxed vibe. The subtle Adidas performance logo on the side adds a sophisticated touch, enhancing the overall aesthetic of the sneakers that seamlessly blend into any style.

Influencer Styling and Visual Showcase

The new visuals and short film from the campaign feature Kaneki, Nene, and Sato exhibiting various styling options with the PARK ST LITE. From feminine and cute to casual street style, each influencer brings their unique flair to the table. The sneakers effortlessly complement daily outfits, adding a sense of lightness and elegance.

In the short film featured on Shunkan seju, viewers will witness how Kaneki and Nene’s friendship develops as they showcase matching outfits featuring the PARK ST LITE. Sato also makes an appearance in a clean denim setup, appealing to a diversity of style preferences regardless of gender.

Product Overview and Availability

Product Name: PARK ST LITE

- Colors:

- FTWR/SHAD/OFFW
- FTWR/SILV/OFFW
- CORE/BETT/COLL
- COLL/GREY/FTWR

- Sizes: 22.5 cm to 30.0 cm (in 0.5 cm increments)
- Price: 8,800 yen (tax included)

Product Name: PARK ST LITE

- Colors:

- DARK/SILV/DARK
- BRIG/SILV/DARK

- Sizes: 22.5 cm to 30.0 cm (in 0.5 cm increments)
- Price: 8,250 yen (tax included)

Meet the Influencers

- Kaneki Imai: Born in 2009, from Oita. Currently a sophomore in high school, Kaneki gained popularity through her appearance on Today, I Fell in Love: Chiang Mai Edition and is known for her smartness and cool, cute aura.

- Nene Tokita: A rising star born in 2008 in Chiba. As a high school senior, she has charmed audiences on various Today, I Fell in Love episodes, quickly gaining a following due to her endearing smile and transparent visuals.

- Sato Nagahama: Born in 2005 in Kagoshima, has starred in Today, I Fell in Love: Chunmun Edition and is extending her reach beyond SNS to act in various roles, resonating with the Z generation.