Crate & Barrel Holdings Expands with Innovative Wallcoverings Lineup

Crate & Barrel Holdings has taken a monumental step in home design by launching a new category of wallcoverings. This marks their first foray into wallpaper, with exclusive designs crafted in-house to cater to various spaces from nurseries to living rooms. The new collections will be available under the brands Crate & Barrel, Crate & Barrel Kids, and CB2, solidifying Crate & Barrel Holdings' reputation as a go-to destination for elevated home decor.

Partnering with York Wallcoverings, the oldest wallpaper mill in the United States, this collaboration exemplifies a blend of traditional craftsmanship and contemporary design. The outcome is a product line that adheres to the high-quality standards expected from Crate & Barrel, utilizing advanced printing techniques and premium materials at accessible price points.

The in-house design aspect of these wallcoverings allows for unique patterns that mimic hand-painted artwork, enabling customers to craft a cohesive aesthetic effortlessly. Alicia Waters, the Brand President of Crate & Barrel and Crate & Barrel Kids, emphasized the significance of this launch, stating, "Bringing wallcoverings into our portfolio was a natural next step for our brands that embodies Design with Purpose." She adds, "We are thrilled this new category launch spans across every room of the home, offering beautiful, exclusive wallpaper for the family room, bedroom, powder room, kids' room, and beyond. It’s something our customers have been asking for, as it takes the beauty of their spaces to a whole new level."

Ryan Turf, President of CB2, also expressed enthusiasm for this new product line, commenting on the possibilities that wallcoverings bring to interior design. The collection boasts over 45 exclusive designer prints and colorways, featuring everything from subtle textured neutrals to striking, graphic patterns. This variety allows for real personality to be infused into every room while maintaining the brand's hallmark of craftsmanship and elevated aesthetic.

With the launch now available online, consumers can explore the diverse range of options designed to seamlessly coordinate with existing products from Crate & Barrel and its sister brands. The introduction of these wallcoverings not only broadens the array of home decor solutions but also signifies Crate & Barrel Holdings' commitment to innovation in home styling. As a trusted name in high-quality home products since 1962, Crate & Barrel remains dedicated to inspiring customers to build a meaningful home, marrying functional design with aesthetic appeal.

In conclusion, the new wallcovering collection from Crate & Barrel Holdings is set to transform spaces, offering noteworthy choices for anyone looking to enhance their home environment. This initiative reflects an understanding of consumer needs and trends, ensuring that every room can be a reflection of personal style and sophistication.