#Japan #Sapporo #BLONIA #KAJIHARA DESIGN #NexTone

Introducing BLONIA

A ground-breaking initiative by KAJIHARA DESIGN STUDIO, BLONIA is redefining the gifting of flowers for celebrations by introducing an environmentally friendly alternative. Launching in May 2025, this reusable flower service aims to replace the traditional practice of gifting perishable blooms with beautiful, sustainable textile products that encapsulate the essence of flowers.

The Concept of BLONIA

The name 'BLONIA' symbolizes the convergence of beauty and purpose. Derived from the words 'BLOOM' (referring to flowers) and 'ZINNIA' (a flower representing bonds and affection), BLONIA not only serves as a means to express celebration but also fosters social responsibility. The service allows recipients to allocate 10% of the purchase price to charitable causes, thereby extending the joy of gifting beyond the day of the event.

In a world where fresh flowers are often discarded shortly after celebrations, BLONIA stands as a creative solution to promote sustainability. The unique designs, inspired by the depth and vibrancy of traditional florals, can be reused, making each gift not just a momentary delight, but a lasting impression.

The Visual Identity of BLONIA

At the heart of BLONIA is a meticulously crafted logo that symbolizes connection and sustainability. The circular design of the letter 'O' represents cycles, while the central circle in 'A' signifies links to the future, illuminating a hopeful outlook. This branding resonates with the core mission of fostering deeper connections among people through the shared act of celebration.

Textile Design Innovation

The textile designs for BLONIA are where artistry meets functionality. Combining organza with jacquard and pile weaves lends a three-dimensional quality to the products, mimicking the grandeur of flowers. These designs draw inspiration from positive floral meanings, such as the Ranunculus representing joy, the Casablanca Lily symbolizing blessings, and Gerbera flowers embodying hope.

Expect to see these lavish blooms presented in large-scale panels, perfect for concert venues and store fronts, ensuring that the spirit of celebration is both vibrant and environmentally conscious.

About KAJIHARA DESIGN STUDIO

Founded by Kanako Kajihara, a celebrated designer from Sapporo, KAJIHARA DESIGN STUDIO has made waves in various design fields, including fashion and textiles. With a commitment to sustainability, the studio actively promotes ethical lifestyles through initiatives like the Japan textile brand “KANA COLLECTION.” Kanako's vision embodies the essence of blending tradition with innovation, establishing a platform for dialogue on ecological responsibility.

Frequently asked questions

• - What is the launch date of BLONIA?

BLONIA is set to launch in May 2025.

• - How can I participate in the charitable aspect of BLONIA?

Recipients can choose to allocate 10% of their purchase price to selected charitable organizations.

• - How can I learn more about the designs?

More information and updates about the design can be found on the official website and social media platforms of BLONIA.

Connect with BLONIA

To stay updated on the release of BLONIA and explore its offerings, visit the official website at blonia.jp and follow them on Instagram at @blonia_nextone. Join us on this beautiful journey of celebration and sustainability.