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Fine'ry Expands Its Olfactory Universe with Personal Care Products

Fine'ry is not just redefining fragrance; it's transforming daily grooming routines. The brand, which debuted its first masculine fragrances earlier this year, is taking another bold step forward by introducing a new line of personal care products. The launch features Fine Fragrance Body Washes and Deodorant Body Sprays, bringing luxury fragrances into daily hygiene practices.

Launch Details

These innovative personal care products were launched on September 14th and are available in select Target stores and online. By extending its fragrance offerings, Fine'ry aims to elevate the grooming experience for men, merging luxury with accessibility. Piyush Jain, the CEO of Maesa (Fine'ry's parent company), expressed enthusiasm about this expansion, stating, "This is a natural and strategic evolution for the brand that aligns with our core belief that everyone deserves to feel fine."

The New Collection

The Fine'ry personal care range is specifically designed to enhance the signature scent experience that has made its fragrances a hit among users. The Deodorant Body Spray is aluminum-free, promising 24-hour odor protection, while the sulfate-free body wash is infused with skin-nurturing ingredients like niacinamide, aloe, and glycerin. Together, these products provide a full sensory experience that complements any daily routine.

The collection, featuring prices of $14.99 for the Deodorant Body Spray and $11.99 for the Body Wash, offers five distinct fragrances:

1. Two Billion: A warm blend of lavender, cedarwood, and tonka bean, this scent creates an ambery and soothing aroma.
2. Ultra: Combining fresh bergamot and pineapple with a hint of black pepper, this scent exudes sophistication and freshness.
3. Not Another Blue: With notes of elemi, dry vetiver, and amberwood, this fragrance delivers a deep and aromatic woodiness.
4. Alleged: An intriguing mixture of green sage, coriander, and patchouli gives this scent an unexpected complexity.
5. Why Not: A refreshing blend of invigorating sage, geranium, and warm amber strikes a perfect balance between classic and modern.

Brand Evolution

Since its launch, Fine'ry has rapidly evolved into a leading name in the fragrance market, especially noted for its viral success on platforms like TikTok. It has quickly became the fastest-growing fragrance brand at Target, known not only for its high-quality, trendy scents but also for its accessible price points and luxurious packaging. In fewer than three years, the brand has captured the hearts of many, showcasing a range of iconic scents suitable for various occasions.

Fine'ry is committed to empowering consumers with innovative and quality products that fit seamlessly into their lives. With this new personal care line, the brand affirms its mission to make luxury fragrance experiences available to all.

About Fine'ry

Fine'ry is rooted in the craft of fine perfumery and is dedicated to making the luxury experience accessible. By leveraging the latest trends and market ingredients, the brand curates unique scent experiences that resonate with modern consumers. Available at Target stores nationwide and online, Fine'ry continues to expand its influence in the beauty and personal care sector.

To learn more about Fine'ry and its full range of products, visit Target.com.