#Japan #TikTok #Tokyo #Elleair #Video Commerce

A Revolutionary Shopping Experience with Elleair's TikTok Shop

Elleair, the top brand of sanitary paper products in Japan, is set to launch its official store on the popular short-video platform TikTok on November 7, 2025. This innovative shopping experience allows customers to purchase products directly after watching engaging videos that showcase their features and usage. The opening encourages a seamless blend of entertainment and shopping, providing not just convenience, but also a new way to explore products in a fun environment.

Introduction of TikTok Store

Daiwa Paper Co., the company behind Elleair, has established its official TikTok account in November 2023. This account serves as a platform to engage with customers by sharing useful life tips and showcasing the brand's newest offerings. Particularly, through visually appealing video content, customers can gain insights into product characteristics that are often not easily conveyed through packaging alone. The TikTok Shop further solidifies Elleair's commitment to connecting with consumers and enhancing brand loyalty.

From the TikTok Shop, customers will be able to purchase the newly launched products such as KireKira! Wiper Dry × Wet Sheets and Elleair Pocket Wet Tissue starting this autumn. The platform allows viewers to click and buy products immediately after seeing them in promotional videos, catering to the rising demand for interactive shopping experiences.

Strengthening Consumer Connections

The establishment of a TikTok Shop aims to create a modern channel for interaction with both existing fans and potential new customers. By showcasing products on TikTok's global platform, which boasts over a billion users, Elleair taps into the shifting consumer behavior that increasingly favors discovery through social media rather than traditional searches. This aligns perfectly with the emerging trend of video commerce, where engagement via captivating content directly translates into purchasing actions.

Currently, Elleair boasts an impressive fan base exceeding 1.5 million, stemming from combined followers on their social media channels and the official web membership program - Club Elleair. With this new venture into TikTok, the brand plans to host collaborations with influencers and possibly launch live commerce events to further enrich the shopping experience.

Product Highlights

• - KireKira! Wiper Dry × Wet Sheets: This innovative cleaning solution features two distinct sides; the dry side captures dust and hair, while the wet side efficiently tackles sticky stains with its cleaning agents. Customers simply flip the product to swap sides, making quick cleaning accessible without the hassle of searching for extra sheets.

• - Elleair Pocket Wet Tissue: Compact and convenient, the pocket-sized wet tissue is designed for on-the-go use. Available in three variants – alcohol-based, non-alcohol, and toilet-flushable types – these tissues ensure you have practical hygiene solutions anywhere. Despite their small packaging, the tissues are sizeable enough for two hands to fit comfortably, ensuring effectiveness alongside portability.

Conclusion

With the opening of the TikTok Shop, Elleair redefines what it means to shop online by adding a layer of excitement and engagement that traditional e-commerce platforms often lack. This initiative not only reflects changing consumer habits but also reinvigorates the shopping experience by making it more interactive. As more products are added, including TikTok exclusive sets and seasonal offerings, customers can expect a refreshing shopping journey tailored to their needs.

Launch Date: November 7, 2025

Products Available: KireKira! Wiper Dry × Wet Sheets, launching October 1, and Elleair Pocket Wet Tissue, launching November 1.