#Japan #Nagoya #JR Nagoya Takashimaya #Sakurai Ayako #A JEWELRY BOX

Experience Unique Jewelry Consulting at JR Nagoya Takashimaya

From April 1st to April 5th, 2026, Ayako Sakurai, a renowned jeweler based in Bunkyo, Tokyo, will host a limited-time shop at JR Nagoya Takashimaya in Nakagawa, Nagoya. The event will allow visitors to enjoy a personalized jewelry consulting experience right at the department store.

About Ayako Sakurai

Since starting her jewelry business in 2019, Ayako Sakurai has gained recognition for her one-on-one consulting approach, where she personally meets with clients to understand their needs and propose customized jewelry solutions. Focused primarily on colored gemstones, her jewelry selection is known for its ability to resonate with clients, making the shopping experience truly unique. In addition to her physical stores, Ayako has developed a trusted online purchasing system through a members-only website. Her commitment to providing an experience where clients can confidently choose jewelry that will become lifelong companions is at the core of this limited-time shop.

This upcoming event marks her third department store experience, following successful pop-up shops at the Hanshin Umeda Main Store and Isetan Shinjuku, and it will be the first in the Chubu region.

What to Expect

Ayako Sakurai’s limited-time shop at JR Nagoya Takashimaya will showcase approximately 70 unique jewelry pieces, including her new spring collection featuring exquisite rubies and padparascha sapphires. Notably, many pieces will be priced under 400,000 yen, emphasizing accessibility.

At her recent pop-up at Shibuya Scramble Square in June 2023, Ayako achieved sales of 170 million yen over just three days. The exceptional consulting service she offers, which allows clients to see and try on her creations, has drawn high praise and attracted many visitors, with approximately 2,000 attendees across her previous limited-time shops.

The Appeal of Nagoya

Nagoya’s department stores are well-known for their vibrant external sales culture, with reports indicating that external sales account for nearly half of the revenue at locations like Matsuzakaya Nagoya Store. This aligns perfectly with Ayako's consulting approach, which emphasizes the importance of the relationship with the seller. Furthermore, data shows that about 10% of her member-based site users come from the Tokai region, demonstrating a substantial local interest conducive to hosting such an event.

A Unique Experience Awaits

The shop will recreate her personalized consulting service in a public setting, distinct from traditional department store external sales. Anyone can attend, and dedicated staff will be available to assist with selecting jewelry through a hands-on experience.

With an expanded range of stunning but affordable high-end jewelry options, Ayako aims to enhance the purchasing pathway. Highlights include popular colored stones at accessible price points, and new spring designs featuring rubies and padparascha sapphires.

About Ayako Sakurai

Ayako Sakurai brings her mother’s sourcing expertise and an eye for aesthetics to the forefront of her craft. She began using social media to share jewelry insights in 2019, introducing various purchasing methods beyond high-end brands. As a pioneer in the industry, she has inspired many to embrace the title of 'jeweler on Instagram.' Her mission, 'To expand the freedom of gemstone selection,' is supported by a dynamic team, including her husband and childhood friend. With over 20,000 followers on Instagram, she continuously shares tips on gemstone selection and styling. In February 2023, she published her first book, 'There's No Brand Fee on Jewels.' Her limited-time shops offer a spectrum, from high-end to affordable jewelry, and at the Shibuya Scramble Square, she achieved record sales. By organizing her event to facilitate a high level of customer satisfaction, she provides a unique, tailored experience where clients can choose jewelry that resonates with their uniqueness. Get ready to discover and select your lifelong jewelry companion in Nagoya!

Visit Ayako Sakurai's Official Website
Follow Ayako on Instagram
To browse or purchase from the members-only EC site 'A JEWELRY BOX', registration is required.