Oiad: The New Korean Lip Trend Taking Japan by Storm with Unique Peel-Off Formulas
to the forefront of Japanese cosmetics.
Oiad was established in July 2023, aiming to fuse music, art, and street culture into a unique cosmetic experience. Their playful approach to beauty has already made waves across Korea, with distribution in over 1,000 retailers including Olive Young and CHICOR. By leading beauty trends and focusing on creativity, Oiad has quickly positioned itself as a favorite among K-POP idols and influencers alike.
At the core of Oiad's product line is their signature item, the LipTique. This unique peel-off lip product ensures vibrant color retention for up to 24 hours, allowing users to achieve a natural, flower-like blush on their lips with minimal effort.
LipTique's special formulation resists transfer to masks or cups, ensuring that your lip color stays in place throughout the day. Moreover, thanks to patented Korean technology, it also boasts waterproof characteristics. Enhanced with a plant-based plumping ingredient, it promises fuller lips while providing hydration with a blend of seven types of collagen and three types of hyaluronic acid.
LipTique offers a range of impressive shades:
Using LipTique is a straightforward process that begins with applying the product along the lip line. For best results, users should apply a thicker layer and allow it to dry for 10-15 minutes. Once dried, you can gently peel it away to reveal beautifully tinted lips. Many users compliment this product for its ease of use and reliable coloration.
In addition to the LipTique, Oiad also introduced the Silver Parsem Mousse Cream Lip & Cheek. This dual-use product is designed for vibrant color payoff without the heaviness sometimes found in cream products.
Silver Parsem is light and fluffy, providing a soft powder-like finish that feels barely there while maintaining a natural flush for all-day wear. Its multi-functional nature allows for use as a cheek tint or even on the eyelids.
With a silky texture designed to blend effortlessly, and an array of rich colors, this product stands out by easily integrating into any makeup routine, appealing to a diverse demographic of beauty enthusiasts.
To complete the perfect lip look, Oiad also offers a nourishing Lip Glow Oil, designed to add shine and hydration simultaneously without a sticky finish.
Packed with natural oils including rosehip and jojoba, it conditions and plumps lips while offering a glossy finish.
The brand tagline, "Once in a day, a moment to discover myself," encapsulates the ethos behind Oiad, aiming to help individuals on their journey to finding their unique charm through creative and inspiring products. Oiad’s approach resonates strongly with a generation that embraces self-expression and defies conventional beauty norms, making it a promising addition to Japan's burgeoning cosmetic market.
As Oiad makes its debut in Japan, beauty enthusiasts should keep a keen eye on this brand known for its playful, innovative, and above all, inclusive approach to cosmetics. Don't miss out on experiencing the fun that Oiad brings to beauty.
Unique Offerings
Oiad was established in July 2023, aiming to fuse music, art, and street culture into a unique cosmetic experience. Their playful approach to beauty has already made waves across Korea, with distribution in over 1,000 retailers including Olive Young and CHICOR. By leading beauty trends and focusing on creativity, Oiad has quickly positioned itself as a favorite among K-POP idols and influencers alike.
Peel-Off Lipstick: LipTique
At the core of Oiad's product line is their signature item, the LipTique. This unique peel-off lip product ensures vibrant color retention for up to 24 hours, allowing users to achieve a natural, flower-like blush on their lips with minimal effort.
- - Volume: 5g
- - Price: 2,530 JPY (tax included)
- - Available Colors: 7
LipTique's special formulation resists transfer to masks or cups, ensuring that your lip color stays in place throughout the day. Moreover, thanks to patented Korean technology, it also boasts waterproof characteristics. Enhanced with a plant-based plumping ingredient, it promises fuller lips while providing hydration with a blend of seven types of collagen and three types of hyaluronic acid.
Color Selection
LipTique offers a range of impressive shades:
- - 000 NEUTE: Natural neutral
- - 001 ROUGHER: Natural red that enhances your true beauty
- - 002 ODDPIN: Soft light pink for a gentle touch
- - 004 ROSITE: Intense pink for those who love bold looks
- - 005 WEIRVE: Chill brick for understated elegance
- - 006 WINTTO: Plum pink with a soft coolness
- - 007 COLLAL’N: Refreshing soft coral that brightens your smile
Application Method
Using LipTique is a straightforward process that begins with applying the product along the lip line. For best results, users should apply a thicker layer and allow it to dry for 10-15 minutes. Once dried, you can gently peel it away to reveal beautifully tinted lips. Many users compliment this product for its ease of use and reliable coloration.
Mousse Cream Lip & Cheek: Silver Parsem
In addition to the LipTique, Oiad also introduced the Silver Parsem Mousse Cream Lip & Cheek. This dual-use product is designed for vibrant color payoff without the heaviness sometimes found in cream products.
- - Volume: 7.5g
- - Price: 2,420 JPY (tax included)
- - Available Colors: 15
Silver Parsem is light and fluffy, providing a soft powder-like finish that feels barely there while maintaining a natural flush for all-day wear. Its multi-functional nature allows for use as a cheek tint or even on the eyelids.
Additional Benefits
With a silky texture designed to blend effortlessly, and an array of rich colors, this product stands out by easily integrating into any makeup routine, appealing to a diverse demographic of beauty enthusiasts.
Nourishing Lip Treatments: Lip Glow Oil
To complete the perfect lip look, Oiad also offers a nourishing Lip Glow Oil, designed to add shine and hydration simultaneously without a sticky finish.
- - Volume: 5g
- - Price: 2,970 JPY (tax included)
Packed with natural oils including rosehip and jojoba, it conditions and plumps lips while offering a glossy finish.
Oiad: More Than Just Makeup
The brand tagline, "Once in a day, a moment to discover myself," encapsulates the ethos behind Oiad, aiming to help individuals on their journey to finding their unique charm through creative and inspiring products. Oiad’s approach resonates strongly with a generation that embraces self-expression and defies conventional beauty norms, making it a promising addition to Japan's burgeoning cosmetic market.
Conclusion
As Oiad makes its debut in Japan, beauty enthusiasts should keep a keen eye on this brand known for its playful, innovative, and above all, inclusive approach to cosmetics. Don't miss out on experiencing the fun that Oiad brings to beauty.
Topics Consumer Products & Retail）
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