#Japan #Tokyo #Immedia #PartnerProp #PRM Tool

Immedia's Revolutionary Automation Boosts PartnerProp's Deal Making

In today's fast-paced business environment, companies are constantly searching for effective ways to scale their operations without significantly increasing their workforce. A remarkable example of such innovation is seen with Immedia, a Tokyo-based firm at the forefront of sales automation technology. Recently, Immedia's tool for streamlining effective deal-making, also known as effective deal automation, was adopted by PartnerProp—a leading company in transforming partner business strategies in Japan.

With a mission of “co-creating as the engine of society,” PartnerProp has been successfully implementing its proprietary tool, the PRM (Partner Relationship Management) System, across various business levels, from startups to large enterprises. The introduction of Immedia's automation significantly shifted the dynamics of how PartnerProp approaches sales, resulting in an astounding 77% increase in deal conversion rates.

Background Behind Immedia's Adoption

A scalable approach to sales has always been a fundamental goal for PartnerProp. As the company transitioned from achieving Product-Market Fit (PMF) to an accelerated growth phase, it faced the challenge of expanding its workforce from a few dedicated employees to a larger team. Despite this growth, they prioritized the refinement of their sales strategy without blindly increasing their human resources.

A crucial factor in the decision to integrate Immedia's tools was the realization that simply adding more people was not a viable long-term solution. Instead, the focus shifted towards creating a more effective system that could drive sales conversions sustainably. Mr. Iwasaki, the head of sales who had prior knowledge of Immedia's effectiveness, emphasized the importance of establishing a process that enables customers to progress naturally through sales stages without overwhelming them with direct prompts from sales representatives.

Results After Implementing Immedia

The benefits of adopting Immedia's automation have been profound and multifaceted. Prior to the integration of this technology, PartnerProp was achieving a conversion rate of less than 10% solely relying on traditional follow-ups from Inside Sales (IS). With Immedia, that support has yielded a staggering 77% automatic conversion rate, leading to many successful deals facilitated through the system. This exemplifies how efficient automation can fundamentally change the commercial landscape of a business.

Furthermore, the positive impact of Immedia's techniques has extended beyond just sales and marketing. It is now being utilized across customer service and public relations efforts within PartnerProp, broadening the scope and effectiveness of their industry reach.

PartnerProp's Vision Going Forward

The driving ambition behind PartnerProp's operations lies in the challenge of scaling efficiently with a skilled core team. As Mr. Asai, the head of strategic marketing, mentioned, “We are finding new ways to leverage Immedia's capabilities that we never anticipated at the beginning of the journey. Our goal is to keep evolving and enhancing our usage to reflect our core philosophy.”

The integration of Immedia has set a foundation for a promising future. It is clear that such innovative tools can automatize mundane processes, allowing companies to focus on using their intelligence and creativity to make informed business decisions, scale successfully, and maximize impact in their respective industries.

In conclusion, the partnership between Immedia and PartnerProp signifies a noteworthy advancement in business practices within the realm of partner management and sales. This case stands as an excellent illustration of how technological innovation can yield remarkable results in productivity and scalability, helping organizations adapt and thrive in an ever-changing economic landscape.