#Japan #Tokyo #Uobei #Kumajiro #Genki Sushi

GENKI SUSHI and Uobei's Exciting Tie-up with the Anime Movie 'Kumajiro: Save the Earth!'

The restaurant chain, Genki Global Dining Concepts, headquartered in Taito, Tokyo, is collaborating with the highly anticipated animated movie, "Kumajiro: Save the Earth!" This exciting campaign will run at all GENKI SUSHI and Uobei locations across Japan starting from November 28, 2025.

Campaign Overview

The campaign's catchy slogan, "Eat Sushi and Save the Earth!" invites customers to enjoy delicious sushi while engaging in diverse events celebrating the film's release.

Special Sushi Offer

One highlight of the campaign is the opportunity for customers who order the "Norwegian Salmon Tasting" to receive an exclusive original postcard. This postcard contains a QR code that allows them to enter a lottery for a chance to win fantastic prizes, including a replica signed sushi plate by the film's lead voice actors, Takuya Eguchi and Hiroki Nanami, as well as various merchandise related to the film.

Fun Activities for Everyone

The campaign doesn’t stop at sushi! There will be a variety of activities designed for all ages, including a coloring challenge and special background music broadcasted in-store featuring the main voice actors. This ensures that both kids and adults can enjoy the movie's atmosphere while dining at the restaurants. Additionally, collaboration posters and movie information will be presented on touch panels throughout the eateries, immersing patrons in the film's universe.

Details of the Campaign

• - Campaign Name: "Kumajiro: Save the Earth!" x GENKI SUSHI and Uobei - Eat Sushi and Save the Earth!
• - Campaign Period: November 28, 2025, to December 18, 2025

- Note: The campaign will end when application forms run out.

Exciting Promotions

1. Prize Lottery: Customers dining at any GENKI SUSHI or Uobei can participate in a lottery by ordering the Norwegian salmon. The original postcard serves as the entry form.
- A Prize: 10 winners will receive an original design sushi plate signed by voice actors.
- B Prize: 20 meal vouchers worth 2,000 yen each.
- C Prize: 20 pieces of official film merchandise.

2. Coloring Challenge: When ordering a soft drink, diners at Uobei will receive a special coloring sheet. Submitting a colored sheet via the provided QR code allows participants a chance to win film merchandise!

3. Exclusive BGM Broadcast: Experience special background music recorded by lead voice actors Takuya Eguchi and Hiroki Nanami, exclusively played at GENKI SUSHI and Uobei during the campaign.

4. Promotional Displays: Expect to see collaboration posters, signage, and other promotional materials in all participating locations.

5. Touch Panel Engagement: Movie trailers and campaign details will be available on the in-restaurant touch panels.

6. Social Media Giveaway: Follow the official accounts of Uobei and the film on social media for a chance to win signed movie posters.

About the Movie 'Kumajiro: Save the Earth!'

The animated film tells the story of Kumajiro, a clumsy bear who dreams of becoming a hero but often finds himself in comedic predicaments with his brothers. Following the discovery of a mysterious flying object that grants him extraordinary abilities, Kumajiro joins forces with an alien named Ab, embarking on an adventure filled with friendship and challenges.

As this film gains popularity in over 100 countries with a proven box office success of over 150 billion yen, the Japanese version features an all-star cast. The film is poised to hit theaters on November 28, 2025.

About Genki Global Dining Concepts

Founded in 1968, Genki Global Dining Concepts aims to provide a comfortable dining experience through its various brands, including GENKI SUSHI, Uobei, and others. Their goal is to enrich customers' lives through high-quality and affordable dining options.

Find out more at Genki Global Dining Concepts.