#Germany #Munich #Changan Automobile #DEEPAL #AVATR

ChangAn Automobile Expands Its Footprint in Europe

On March 21, 2025, ChangAn Automobile, a leader in intelligent and low-carbon mobility technology, took significant strides by launching its brands CHANG-AN, DEEPAL, and AVATR in the European market. This event coincided with the 50th anniversary of diplomatic relations between China and the EU, marking a pivotal moment in ChangAn's vast Ocean Plan. This move is set to enhance the company's technological competitiveness and boost innovation in intelligent mobility, as it intensifies its European presence and accelerates its localization strategy.

Since initiating the Vast Ocean Plan in April 2023, ChangAn has undergone a substantial transformation in its global strategy, achieving numerous milestones to expand its international influence. The company successfully launched its brand in Southeast Asia in November 2023, followed by introductions in Latin America, the Middle East, and Africa in mid-2024. In September 2024, it established a subsidiary in Germany to fortify its European operations.

Currently, ChangAn boasts multiple production facilities across China and the Asia-Pacific region, along with a global R&D presence spanning ten countries and a dedicated workforce of 18,000 experts. This extensive network of offices, factories, dealers, and service personnel underpins its international growth and collaborative initiatives.

As a direct consequence of these efforts, ChangAn's overseas sales have surged significantly. In 2024, the company recorded an international sales figure of 536,196 vehicles, a remarkable increase of 49.6% over the previous year. By January 2025, the company's sales rose to 62,016 vehicles, reflecting a steady growth of 10% compared to the previous month.

ChangAn first entered the European market in 2003 with the establishment of the ChangAn European Design Center, a key initiative aimed at integrating global design trends and enhancing its international R&D capabilities. The company has nurtured strong brand trust through an integrated system combining research, production, and distribution, which is crucial for adapting to local market needs driven by the expertise of its technical centers.

In 2025, ChangAn remains committed to its long-term localization strategy, focusing on sustainable growth and deeper market integration. Its expansion into Europe is designed to meet stringent industry standards while building consumer confidence. The company is also enhancing local production and supply chain efficiency to offer region-specific models tailored to diverse markets.

In its quest for global expansion, ChangAn prioritizes safety by adhering to rigorous testing protocols and complying with international standards. The company's DEEPAL S07 earned a five-star safety rating from Euro NCAP at the end of 2023, underscoring its commitment to quality and safety. Moreover, it adheres to the ISO 45001 management system for occupational health and safety to ensure safe operational environments while strengthening its presence in Europe and beyond.

Zhu Huarong, Chairman of ChangAn Automobile, emphasized the company’s vision, stating, "ChangAn is an open and collaborative enterprise with a clear mission to enable sustainable mobility and enhance people's lives. Throughout our journey, we have consistently learned from Europe, a hub of innovation and home to some of the world's leading automotive manufacturers."

Collaborating with global partners, ChangAn is devoted to deepening cooperative innovation efforts to establish itself as a world-class brand in the automotive industry.

With over 915 experts from 31 countries in its international design team, ChangAn is resolutely focused on sustainable mobility innovations to elevate its brand on the global stage. The wide array of products offered by ChangAn includes passenger vehicles, pickups, and light commercial vehicles, all underpinned by advanced technologies and industrial modernization.

In conclusion, the establishment of a new strategic center in Europe not only marks a significant milestone for ChangAn Automobile but also sets the stage for a new chapter in its mission to innovate and lead in the low-carbon mobility space.