Digital Entertainment Asset Expands to Japan for Social Impact Gaming Initiatives

Digital Entertainment Asset (DEA), a company that focuses on solving social issues through gaming, has taken a significant step towards expansion by establishing its Japanese subsidiary. Originally based in Singapore, DEA has relocated its headquarters to Tokyo, officially commencing operations as a Japanese corporation in January 2026. This strategic move is aimed at strengthening partnerships and enhancing its governance framework, paving the way for an eventual IPO on the Tokyo Stock Exchange.

Overview of the Business

Founded in August 2018 in Singapore, DEA utilizes blockchain technology with the mission of transforming social contribution into enjoyable and sustainable experiences. The company is dedicated to creating systems that encourage various stakeholders, including citizens, businesses, and government entities, to engage in social participation through gaming. One of its notable initiatives, the citizen-participatory social contribution game "PicTrée," allows players to have fun while contributing to society and seeks to implement innovative social designs.

Business Strategy

DEA is committed to not only gamification but redefining the structures of society into engaging experiences. Through the integration of gaming and blockchain technology, the company aims to create a value-circulation model that naturally inspires participation. Under this strategy, DEA is pushing forward with new product development, business growth, and research innovation. The launch of "DEA Lab," an organization aimed at reengineering public aspects through gaming logic, marks a critical step in this mission.

Key Strategic Initiatives Post-Localization

By fully relocating its headquarters to Japan, DEA has outlined several key areas for focused enhancement:

- Establishing a business promotion framework centered around Japan.
- Strengthening collaborations with industry, academia, and government, as well as advancing social implementation and research.
- Promoting and expanding socially participatory gaming initiatives.
- Building a corporate governance structure with an eye toward IPO.
- Accelerating the resolution of social issues through gamification while ensuring sustainable growth.

Future Outlook

Looking ahead, DEA is eager to develop new experience designs utilizing token economies and fostering ecosystems for providing human-derived behavioral data to AI markets through its unique cryptocurrency, DEP (DEAPcoin). The company is committed to brainstorming and popularizing socially participatory content and spearheading social implementation projects in collaboration with various stakeholders. DEA envisions a future where social contribution transforms from a "duty" into a "joy," taking on this challenge with responsibility and creativity as a company.

Statements from Leadership

Naoto Yoshida, Chairman of DEA

Reflecting on the company's progress, Naoto Yoshida expressed great significance in moving to Japan as a core base for growth. Drawing on his extensive experience in preparing and managing publicly listed entities, he emphasized that sustained growth requires a clear business vision and robust governance and financial frameworks. This transition to a Japanese corporation represents not just a relocation of operations but a serious commitment to tackling long-term social issues. With transparency and discipline guiding their operations, DEA aims to develop as a trusted gaming company within society.

Kozo Yamada, President of DEA

Kozo Yamada stated that DEA is dedicated to creating enjoyable and lasting experiences that address social issues through games. The incorporation of the Japanese entity will enable tighter collaborations with major corporations, local governments, and research institutions, implementing new models of social participation effectively. Starting in 2026, the company plans to leverage blockchain for providing game-derived human behavior data to the AI market. As a Japanese company, DEA aspires to create impactful business ventures that bridge gamification and technology, eventually spreading these innovations globally.

Company Overview

Digital Entertainment Asset Inc. (DEA)
Website: https://dea.sg/
DEA aims to utilize gamification, building an economic framework around its unique cryptocurrency DEP, to implement social contribution games like PicTrée. Launched in August 2018, the Japanese subsidiary will commence operations focused on allowing individuals to participate in social issues joyfully and sustainably from January 2026. Furthermore, DEA Lab has been established to facilitate the practical implementation and validation of social issue-related games, collaborating with government, industry, and academic institutions.

Co-founders Naoto Yoshida and Kozo Yamada bring decades of experience in startup operations, including three IPOs, development of hit games, and insights in the NFT gaming sector to lead the entire team effectively.

New Company: Digital Entertainment Asset Inc. (DEA)

Former Company: Digital Entertainment Asset Pte. Ltd.
Founders: Naoto Yoshida & Kozo Yamada
Location: 1-6-11 Nishi-Shinbashi, Minato-ku, Tokyo
Establishment: January 2026
Founded: August 2018
Business Area: Social issue-solving gaming