VELLO Aims to Revolutionize the $4.5 Billion Air Purifier Industry
In a bold move set to shake up the air purification market, VELLO XL emerges as a revolutionary air purifier developed through a collaboration between the Air Support Project and ATOM Innovation. With the indoor air purification market estimated at $4.5 billion, it's an industry ripe for disruption, especially as traditional HEPA filters dominate and create barriers for consumers seeking affordable options.
Current dominant air purifiers typically rely on HEPA filtration systems, which, while being marketed as premium solutions, only marginally outperform MERV-13 filters in capturing airborne particles. Sarah Masih, Executive Director of the Air Support Project, emphasizes that HEPA filters can cost up to five times more than their MERV counterparts yet show minimal performance differences. This pricing disconnect exemplifies the outdated nature of such products in a rapidly evolving market.
The VELLO XL aims to address these shortcomings. Crafted from the grassroots Corsi-Rosenthal initiative, the project leverages innovative design and recent validations from UC Davis to optimize air purification. Notably, VELLO XL employs MERV-13 filters, allowing it to deliver three times the clean air per dollar compared to traditional HEPA models. This effectiveness stems from its advanced capability to move air more efficiently, resulting in better filtration of hazardous particles including those from wildfire smoke, viruses, and fine dust.
Yani Deros, President of ATOM Innovation, expresses confidence in the product’s potential to redefine market standards. Having developed over 24 of the leading air purifiers globally, Deros asserts that the air purification industry is overdue for a substantial transformation.
VELLO XL is not just about basic air purification; it comes equipped with innovative features that are set to be revealed shortly. As awareness of clean air's importance grows, especially in light of recent global health challenges, the timing for VELLO XL's introduction couldn’t be better.
Supporting Air Support Project's mission, each purchase of a VELLO XL unit contributes to a program that donates units to schools in need, reinforcing a commitment to accessibility and community support. Melissa Smallwood, Vice President of Air Support Project, points out that backers of the upcoming Kickstarter campaign will not only receive a product but also become partners in the mission to enhance indoor air quality for everyone.
The launch of VELLO XL through Kickstarter promises not only to make clean air accessible to homes and offices but also to elevate air quality standards in classrooms across the nation. With innovations tailored directly to consumer needs and a mission-driven approach, VELLO is set to not only enter but potentially transform the air purification market. To stay updated on VELLO XL’s release and exclusive behind-the-scenes content, follow Air Support Project on their social media or visit their official website to subscribe to the newsletter. Embrace the future of clean air and join the movement towards more affordable, effective air purification solutions today.
The Problem with HEPA Filters
Current dominant air purifiers typically rely on HEPA filtration systems, which, while being marketed as premium solutions, only marginally outperform MERV-13 filters in capturing airborne particles. Sarah Masih, Executive Director of the Air Support Project, emphasizes that HEPA filters can cost up to five times more than their MERV counterparts yet show minimal performance differences. This pricing disconnect exemplifies the outdated nature of such products in a rapidly evolving market.
Enter VELLO XL
The VELLO XL aims to address these shortcomings. Crafted from the grassroots Corsi-Rosenthal initiative, the project leverages innovative design and recent validations from UC Davis to optimize air purification. Notably, VELLO XL employs MERV-13 filters, allowing it to deliver three times the clean air per dollar compared to traditional HEPA models. This effectiveness stems from its advanced capability to move air more efficiently, resulting in better filtration of hazardous particles including those from wildfire smoke, viruses, and fine dust.
Yani Deros, President of ATOM Innovation, expresses confidence in the product’s potential to redefine market standards. Having developed over 24 of the leading air purifiers globally, Deros asserts that the air purification industry is overdue for a substantial transformation.
Features and Upcoming Launch
VELLO XL is not just about basic air purification; it comes equipped with innovative features that are set to be revealed shortly. As awareness of clean air's importance grows, especially in light of recent global health challenges, the timing for VELLO XL's introduction couldn’t be better.
Supporting Air Support Project's mission, each purchase of a VELLO XL unit contributes to a program that donates units to schools in need, reinforcing a commitment to accessibility and community support. Melissa Smallwood, Vice President of Air Support Project, points out that backers of the upcoming Kickstarter campaign will not only receive a product but also become partners in the mission to enhance indoor air quality for everyone.
Conclusion
The launch of VELLO XL through Kickstarter promises not only to make clean air accessible to homes and offices but also to elevate air quality standards in classrooms across the nation. With innovations tailored directly to consumer needs and a mission-driven approach, VELLO is set to not only enter but potentially transform the air purification market. To stay updated on VELLO XL’s release and exclusive behind-the-scenes content, follow Air Support Project on their social media or visit their official website to subscribe to the newsletter. Embrace the future of clean air and join the movement towards more affordable, effective air purification solutions today.
Topics Consumer Products & Retail）
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