#Japan #Tokyo #Subway #Sandwich #Mobile Ordering

Subway's New Mobile Ordering Experience

Subway, the popular sandwich chain operated by WATAMI FAST CASUAL MANAGEMENT Co., Ltd., is set to roll out an innovative mobile ordering service in Japan. Starting June 4, 2025, this service will be available at 110 Subway locations nationwide, offering patrons a convenient way to enjoy their favorite sandwiches.

With this new feature, customers can customize their meals directly through the official Subway app, selecting their ingredients at their leisure. Many individuals may feel daunted by Subway's extensive customization options or anxious about ordering in person. The mobile ordering service provides a solution by allowing users to take their time and explore various combinations without the pressure of face-to-face interaction.

Once your sandwich is prepared, you will receive a notification through the app, simply head to the designated pickup area in-store to collect your order without any wait times. This streamlined process is especially beneficial for busy weekday lunches, making it easier than ever to grab a meal on the go.

In an effort to improve customer convenience, Subway has also been implementing self-order systems at many locations, with approximately 30% of stores already equipped with touchscreen ordering kiosks. The expansion of mobile ordering capabilities is expected to grow, allowing for even greater flexibility in where and how customers can place their orders. For detailed information on which locations offer these services, customers can refer to the official app or the store locator on the Subway website.

How Mobile Ordering Works:

1. Download the Subway App: Available for iOS 16.0 and later, and Android OS 6.0 and above.
2. Register and Choose: After registering, select your store and desired items to place your order.
3. Pickup Notification: Once your sandwich is ready, you'll receive a notification allowing you to pick it up at the designated area.

This mobile ordering service is a significant addition alongside the traditional verbal ordering method and self-service kiosks, catering to the diverse lifestyle needs of users. Subway continually strives to offer various ordering methods that adapt to customer preferences.

Launch and Availability:

• - Start Date: Launched on June 4, 2025.
• - Participating Locations: A total of 110 stores nationwide, excluding some locations like those within recreational facilities. Confirm your nearest participating store through the Subway app or website.

Subway has a rich history that began in 1965 in Connecticut, USA, when founder Fred DeLuca, at just 17 years old, needed to save money for college and opened a small sandwich shop. This humble beginning paved the way for what would become a global dining phenomenon. Individual customization of sandwiches gained international popularity, leading Subway to establish over 100 locations worldwide. Since its arrival in Japan on March 25, 1992, Subway has been dedicated to delivering fresh, high-quality sandwiches. Each day, they bake their own bread and pile it high with carefully selected ingredients like roast beef and shrimp avocado, combined with fresh vegetables, all meticulously crafted by their skilled “sandwich artists.”

As Subway continues to evolve and innovate, this mobile ordering initiative represents a remarkable step toward enhancing customer experience by making ordering more enjoyable and tailored to individual needs.