#Japan #Tokyo #wevnal #BOTCHAN EFO #SOMPO Direct

Breaking Through Barriers in Finance

SOMPO Direct Insurance faced unique challenges in the financial sector, particularly concerning their automobile insurance estimate form, which demanded around 20 different input variables. This extensive requirement led to significant input strain on users and visible drop-off rates during the form-filling process. Despite being aware of the need for improvements, the stringent security protocols characterizing the finance industry resulted in a daunting challenge for system upgrades. Addressing this issue, SOMPO turned to BOTCHAN EFO, a tool that could overlay its chat-based UI without altering existing systems.

Key Issues Prior to Implementation

1. Input Overload: The requirement for users to answer numerous questions resulted in high abandonment rates for the forms, impacting the overall customer acquisition process despite investments in advertising.
2. High Upgrade Barrier: Financial security requirements rendered any modification to existing systems exceedingly difficult, thus stalling any potential improvements.
3. Risk Aversion: Concerns regarding stable performance led to hesitance in adopting new tools, which could further complicate the performance cycle.

Game-Changer: Results-Based Contract and Proven Stability

One of the pivotal factors in adopting BOTCHAN EFO was the results-based payment model. This model mitigated the risks associated with initial investments, thereby catalyzing the decision-making process.

• - Quote from Marketing Department, Suzuki: “Until you put a new strategy in place, you won’t understand its efficacy. The ability to work on a performance-based contract significantly reduced initial investment risks. Post-implementation, the tool’s high-quality performance has impressed us. We’ve faced zero operational interruptions since launching.”

Post-Implementation Success: Conversion Rate Improvements

After implementing BOTCHAN EFO, profound improvements were seen across various metrics.

• - Increased Conversion Rates: The implementation resulted in a 102% improvement in the conversion rate (CVR) when comparing with the previous form, and a further 110% improvement when analyzed through Google Analytics metrics.
• - Zero System Failures: The reliability of the tool has been outstanding; it has operated flawlessly since its launch, which is crucial in gaining the trust of financial institutions.
• - Positive User Feedback: No complaints have been reported from users, and several departments within the company have spontaneously praised the ease of use of the new system.

Future Directions: Expanding Across All Platforms

According to Imai from the Marketing Department, “The way BOTCHAN communicates with us goes beyond conventional vendor relations, as they think along with us about our customers’ behaviors and feelings. Their insights on previously unnoticed issues could lead to new solutions that will provide significant value.”

Currently, SOMPO Direct Insurance is operating BOTCHAN EFO in select pathways, with plans for further expansion across all channels and improved internal precision.

Discover More About This Case Study

For continued insights into this innovative implementation, review the full case study at BOTCHAN EFO Case Study.

What is BOTCHAN EFO?

BOTCHAN EFO is a powerful tool designed to optimize web input forms through a conversational interface. By converting traditional input forms into a chat format, it significantly improves user experience, reduces drop-off rates while enhancing conversion percentages.

• - Stress-Free Input Experience: Through a one-question-at-a-time format, users can easily answer and engage without the burdens of traditional forms.
• - High Completion Rates: The simplified input prompts help maintain user motivation and prevent drop-offs, boosting completion rates.
• - Flexible Customizability: BOTCHAN EFO can be tailored to align with various company brands and websites seamlessly.
• - Data-Driven Improvements: It allows a meticulous analysis of user input and drop-off points, facilitating ongoing enhancements.

BOTCHAN EFO has proven effective across diverse industries, including finance, e-commerce, and real estate, supporting companies in optimizing their customer acquisition efforts comprehensively.

Company Profile

• - Company Name: Wevnal Co., Ltd.
• - Location: 1-23-23 Ebisu Square 7F, Ebisu, Shibuya-ku, Tokyo, 150-0013
• - CEO: Hirofumi Isoyama
• - Founded: April 2011
• - Business Focus: Development and provision of BX (Brand Experience) platform 'BOTCHAN' and media operations.

Visit Our Website