Mavrix Emerges: Azure Knowledge Corporation's Bold Rebranding for AI-Driven Data Intelligence
Azure Knowledge Corporation, an esteemed leader in high-quality market research data since its inception in 2000, proudly unveils its new identity as Mavrix. This significant rebranding effort embodies a strategic evolution that aligns the company with its mission of delivering advanced AI-powered data intelligence.
The transition to Mavrix is not just a change in name; it symbolizes a comprehensive metamorphosis towards modern data acquisition and intelligence solutions. Mavrix sets its focus on a plethora of data collection methodologies, including online panels/communities, telephone interviews (CATI), personal interviews, qualitative services, expert networks, and tailor-made recruitment, all bolstered by cutting-edge quality tools and data visualization technologies powered by AI.
In a statement, CEO Rafal Gajdamowicz articulated the rationale behind the brand change, stressing that it reflects the shifting dynamics of the contemporary market landscape. "We aim to position Mavrix as a forward-thinking leader, while staying true to our core values of quality, innovation, collaboration, and customer-centric service," he declared.
Mavrix boasts a robust global presence, with operational teams based in the USA, Canada, Europe, and Asia, and activities spanning six continents. Offering round-the-clock support, local expertise, and executing projects in over 85 countries across more than 40 languages, the company emphasizes its commitment to client satisfaction.
By fusing cutting-edge AI tools with human insights, Mavrix successfully manages intricate projects across different countries. The company employs an extensive range of methodologies, from online surveys and face-to-face interviews to immersive environments and qualitative research approaches.
More than 300 organizations around the globe, ranging from Fortune 500 companies to startups and research firms, trust Mavrix for tailor-made solutions across diverse sectors such as finance, technology, healthcare, and consumer goods. Neil Blefeld, the Managing Director for North America, mentions, "We strive to build sustainable partnerships with our clients, ensuring they receive not just data but insights that provide a genuine competitive edge."
To ensure a seamless experience for all stakeholders, the rebranding initiative is being implemented in phases. A revamped website and fresh visual identity will underscore Mavrix's enhanced capabilities and its commitment to data-driven innovation.
Mavrix aims to make a transformative impact over the next 25 years in an increasingly intricate business environment. Its strategy is designed to spearhead industry standards while upholding the high benchmarks that have characterized its legacy. “We are 100% focused on our clients, continuing to deliver excellence through advanced technologies and research methodologies,” stated Glen Collins, the Executive Vice President of the Global Business Group.
Mavrix operates as a global data and intelligence firm, offering tech-driven research solutions. Formerly part of Azure Knowledge, it combines state-of-the-art technology with human expertise to provide high-quality data and insights worldwide. For more information, visit www.mavrixdata.com.
The transition to Mavrix is not just a change in name; it symbolizes a comprehensive metamorphosis towards modern data acquisition and intelligence solutions. Mavrix sets its focus on a plethora of data collection methodologies, including online panels/communities, telephone interviews (CATI), personal interviews, qualitative services, expert networks, and tailor-made recruitment, all bolstered by cutting-edge quality tools and data visualization technologies powered by AI.
Strategic Evolution to Global Leadership
In a statement, CEO Rafal Gajdamowicz articulated the rationale behind the brand change, stressing that it reflects the shifting dynamics of the contemporary market landscape. "We aim to position Mavrix as a forward-thinking leader, while staying true to our core values of quality, innovation, collaboration, and customer-centric service," he declared.
Mavrix boasts a robust global presence, with operational teams based in the USA, Canada, Europe, and Asia, and activities spanning six continents. Offering round-the-clock support, local expertise, and executing projects in over 85 countries across more than 40 languages, the company emphasizes its commitment to client satisfaction.
Merging Technology with Human Expertise
By fusing cutting-edge AI tools with human insights, Mavrix successfully manages intricate projects across different countries. The company employs an extensive range of methodologies, from online surveys and face-to-face interviews to immersive environments and qualitative research approaches.
More than 300 organizations around the globe, ranging from Fortune 500 companies to startups and research firms, trust Mavrix for tailor-made solutions across diverse sectors such as finance, technology, healthcare, and consumer goods. Neil Blefeld, the Managing Director for North America, mentions, "We strive to build sustainable partnerships with our clients, ensuring they receive not just data but insights that provide a genuine competitive edge."
Smooth Transition Strategy
To ensure a seamless experience for all stakeholders, the rebranding initiative is being implemented in phases. A revamped website and fresh visual identity will underscore Mavrix's enhanced capabilities and its commitment to data-driven innovation.
Continuous Vision of Excellence
Mavrix aims to make a transformative impact over the next 25 years in an increasingly intricate business environment. Its strategy is designed to spearhead industry standards while upholding the high benchmarks that have characterized its legacy. “We are 100% focused on our clients, continuing to deliver excellence through advanced technologies and research methodologies,” stated Glen Collins, the Executive Vice President of the Global Business Group.
About Mavrix
Mavrix operates as a global data and intelligence firm, offering tech-driven research solutions. Formerly part of Azure Knowledge, it combines state-of-the-art technology with human expertise to provide high-quality data and insights worldwide. For more information, visit www.mavrixdata.com.
Topics Business Technology）
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