ScamAdviser Highlights AI-Driven Scam Threats at MWC 2025 Event

ScamAdviser at MWC 2025: Addressing AI-Driven Scam Threats

At the Mobile World Congress (MWC) 2025 in Barcelona, Spain, ScamAdviser, a prominent name in the field of scam prevention solutions, underscored the increasing menace posed by AI-enabled scams. The event featured a significant dialogue during the "GASA x ScamAdviser Fireside Chat," where leading experts came together to discuss the current trends in scams within the digital landscape, highlighting the vital role fintech plays in addressing these growing issues.

The discussion brought together notable figures such as Boice Lin, the Chief Business Officer of ScamAdviser, and Jorij Abraham, the Managing Director of GASA. They illustrated how the nature of scams has transformed dramatically from the early days of malware to the sophisticated and increasingly prevalent deepfake scams we witness today. This evolution has raised alarms, particularly for the fintech and telecommunications sectors, prompting the necessity for AI-driven intelligence and enhanced cross-sector cooperation in combating these digital threats.

ScamAdviser, headquartered in Amsterdam, Netherlands, utilizes artificial intelligence in conjunction with a broad network of databases to support its proprietary technology, which assesses website risk. This advanced system allows them to stay at the forefront of developing preventative measures against scams that exploit modern technology.

During the fireside chat, Boice Lin emphasized, "The digital landscape for scams is evolving quicker than ever. Fintech and telecom sectors are prime targets for these attacks. To effectively combat these threats, it is crucial for the industry to employ AI-driven detection methods and collaborate extensively across sectors. This approach will enhance protective measures and foster a proactive stance against emerging risks on a global scale."

Jorij Abraham contributed to the conversation by pointing out that contemporary scams are often linked to organized crime, even extending to human trafficking. Consequently, he stressed the importance of building a cooperative framework across industries. GASA is actively working on developing a worldwide anti-scam network, reinforcing partnerships to promote scalable, effective solutions against these crimes.

In terms of technological measures, ScamAdviser's tools can be integrated through Application Programming Interfaces (APIs) or Software Development Kits (SDKs), enhancing current products with robust anti-scam features. Alternatively, firms can collaborate directly with ScamAdviser to create specific scam prevention services tailored to their needs. Their technology is currently utilized by leading names across various sectors, including e-commerce and cybersecurity, to bolster defenses against potential threats.

A noteworthy mention is the collaboration with Google, which displays TrustScore ratings for merchants, assisting consumers in verifying the credibility of online businesses.

The fireside chat concluded with a commitment from both ScamAdviser and GASA to progress in the realm of scam prevention through leveraging artificial intelligence, sharing intelligence across sectors, and fostering stronger partnerships in the industry. Their ongoing collaboration aims to provide businesses with real-time scam intelligence and effective risk mitigation tools for combating digital scams.

The proactive dialogue at MWC 2025 indicates a collective resolve within the industry to tackle the intricate landscape of AI-driven scams, recognizing the urgent need for comprehensive solutions and collaborative efforts in safeguarding consumers and businesses alike from deceptive practices fueled by technology.