#New York #US #Sonae Group #Sensei Tech #Autonomous Retail

Sensei Unveils the Autonomous Supermarket at NRF 2025

At the NRF 2025 Retail's Big Show in New York City, Sensei, a forerunner in autonomous retail technology, has made waves with the presentation of its autonomous supermarket. This revolutionary grocery shopping experience is more than just a tech showcase—it promises to redefine the way consumers shop.

The supermarket spans over 1,200 square meters and is making its debut in Portugal in collaboration with MC (Sonae Group), one of the country's prominent grocery retailers. With a focus on enhancing customer experience, Sensei's supermarket incorporates innovative features that facilitate a seamless shopping journey, marking a major advancement in retail solutions.

Key Features of Sensei's Autonomous Supermarket

1. Democratic Entry: Forget the hassles of downloading apps or registering—this supermarket welcomes all customers without any prior sign-up. Shoppers can enter just as they would in any regular supermarket.
2. Real-Time Basket Technology: Customers enjoy a smooth shopping experience as items added to their baskets are automatically updated in real-time, saving them the tedious task of scanning.
3. Assisted Sales Integration: Retail staff can be reallocated from checkout lines to more complex tasks, such as bakery or deli operations, allowing them to provide better customer service.
4. Smart Integration: The supermarket utilizes automated systems like coffee machines, ensuring that technology works cohesively to enhance customer convenience.
5. Discrepancy Detection: This technology helps maintain accuracy in the shopping experience by identifying any discrepancies between what customers pick up and what is actually weighed. This means greater control for the customer throughout their shopping journey.
6. Variety of Products: The supermarket features a wide range of items—similar to a traditional supermarket—ranging from fresh produce to bakery items, ensuring that customer needs are met.

Transforming the Retail Landscape

Vasco Portugal, CEO and Co-Founder of Sensei, highlights the broader implications of their technology, stating that it extends well beyond mere elimination of checkout lines; it enhances every facet of the shopping journey while furnishing retailers with crucial real-time insights to refine their operations.

The live demonstration at NRF 2025, set at Booth 117 in the FoodService Innovation Zone, offers attendees the opportunity to engage with this groundbreaking technology, illustrating how autonomous solutions can transform the face of grocery stores and convenience outlets alike.

By leveraging cutting-edge AI technology that integrates computer vision, machine learning, and sensor data, Sensei achieves a remarkable 99% accuracy in tracking shopper interactions. This improvement presents a significant advancement over traditional autonomous solutions that often struggle with precision.

Looking Ahead with Sensei

As they showcase their innovative supermarket, Sensei continues to establish itself as a leader in the autonomous retail landscape. With the launch of this supermarket, the future of grocery shopping appears not just more convenient, but also extraordinarily efficient. The extensive data and insights from shopper behaviors will empower retailers to optimize their operations in unprecedented ways.

Sensei invites all media and interested parties to visit their booth at NRF 2025 to explore firsthand how these technology applications can revolutionize the retail experience. With this pioneering approach, Sensei is setting a new standard in consumer retail,
bridging the gap between advanced technology and daily shopping needs.

Learn more about Sensei at Sensei Tech.