Revolutionizing International Crowdfunding with Cross-Border Hub Booster

Cross-Border Hub Booster: A Game-Changer in International Crowdfunding

from TR, a company based in Tokyo's Taitō district, recently launched an innovative service named the Cross-Border Hub Booster aimed at enhancing the success rate of international crowdfunding campaigns. This initiative supports creators through all stages—from storytelling in English that resonates globally, to campaign design, promotion, compliance with regulations, logistics, and international shipping.

The Need for Comprehensive Support

In recent years, crowdfunding has not only become a tool for raising funds but also a platform for information dissemination. It has evolved into a vital channel for businesses and individuals to introduce new products and enhance brand recognition. Despite its potential, many crowdfunding campaigns fall short due to misunderstandings about the process and inadequate marketing strategies. With a mission to assist those who have incredible ideas and products but struggle to communicate them effectively, from TR aims to minimize burdens on clients while offering one-stop support throughout market research, crowdfunding, distribution, and brand establishment.

The Global Crowdfunding Market: Size and Appeal

The market for purchase-type crowdfunding overseas is approximately 3.2 to 3.6 times larger than that in Japan. The primary platforms are Kickstarter and Indiegogo, along with significant emphasis on Asian platforms like zeczec in Taiwan and Wadiz in South Korea. The international market boasts a robust audience that is particularly sensitive to innovation and technology. The culture of reviews and sharing enhances the potential for media attention, retail opportunities, and sustainable growth through sequels.

Estimated Figures for 2024

- Kickstarter: Approximately ¥109.5 billion ($706.4M × ¥155)
- Indiegogo (estimate): Approximately ¥31–46.5 billion ($200–300M × ¥155)
- Total overseas (lower to conservative estimate): ¥140.5–156 billion
- Japan (major purchase-type total): Approximately ¥43.2 billion
- Ratio: Overseas crowdfunding is about 3.25 to 3.61 times that of Japan (approximately 3.2 to 3.6 times). (Note: The annual total for Indiegogo is estimated due to limited primary sources.)

Comprehensive Service Offerings

1. Preparation: Organizing market, competition, and pricing; designing rewards and early bird offers; goal setting and timeline planning.
2. Production: Crafting English copy, overseeing image and video production, creating introduction pages, and checking for prohibited expressions.
3. Attracting Customers: Designing and acquiring pre-registrations via newsletters and social media; collaborating with media and reviewers; utilizing paid newsletters on platforms.
4. Operations: Planning activity reports; establishing templates for inquiries; creating FAQs and return policies; managing communication with supporters.
5. Practical Support: Compliance with regulations; initial confirmation of taxes, customs duties, and VAT; display and labeling checks; optimizing packaging standards and international shipping methods.

Benefits of Crowdfunding

- Broader Funding Opportunities: Unlike traditional bank loans, crowdfunding allows for funding from a diverse audience via the internet, where backers can contribute even small amounts effortlessly.
- Fan Engagement: Unlike ordinary e-commerce, crowdfunding enables creators to share the stories and emotions behind their products, fostering loyal supporters rather than just one-time buyers.
- Low-Risk Market Testing: Traditional market testing often involves high upfront costs, but crowdfunding requires minimal fixed costs, allowing for low-risk multi-faceted evaluations.

from TR's Unique Strengths and Achievements

The core capabilities of from TR lie in translating compelling stories into engaging experiences, operationalizing strategies that deliver measurable results, and designing pathways for future growth after the campaign closes, including links to e-commerce, wholesaling, and exhibitions.

Achievements (as of September 2025)

- Total Projects: 64
- Total Supporters: 10,018
- Total Funds Raised: ¥171,942,105
- Countries Expanded: 26
- Awards and Recognitions: Crowdfunding Award Winner / Official Partner of CAMPFIRE

Forward Outlook

from TR welcomes inquiries even at the stage where themes or rewards are not finalized. By sharing your goals, timelines, and intended shipping countries, we'll design a pathway to preparation that is as efficient as possible. We are committed to fostering empathy through storytelling and ensuring effective delivery in the realm of international crowdfunding.