#USA #Miami #Kelsey Anderson #Cupshe #Miami Swim Week

Cupshe Unveils Dazzling Miami Swim Week 2025 Show

The vibrant Miami Swim Week 2025 became a grand celebration for Cupshe, a leading global vacation lifestyle brand, as it marked its fourth annual runway show and commemoration of its 10-year anniversary. The glamorous evening kicked off with an exclusive live performance by the talented music artist Sabrina Claudio, effortlessly setting the tone for an evening filled with fashion, beauty, and beach vibes.

The runway was graced by an impressive lineup of celebrities, including Kelsey Anderson, who recently joined Cupshe as a brand ambassador following her win on The Bachelor. Other notable models included body positive advocate Iskra Lawrence, reality star Brittany Cartwright from Vanderpump Rules, and Love Island alum JaNa Craig. Their presence not only elevated the showcase but also reinforced Cupshe's commitment to inclusivity and empowerment.

In an exciting twist, Kelsey Anderson made her debut on the runway, showcasing stunning pieces from her co-branded collection with Cupshe called Cupshe x Kelsey Anderson Summer Postcards. This collection, which officially launched on Cupshe's website post-show, features playful resort wear that captures the essence of summer.

The show featured a total of 65 unique looks, highlighting a diverse range of swimwear for women, men, and children. Two prominent collections illuminated the runway: Cupshe x Kelsey Anderson, designed with romantic silhouettes and striking prints tailored for vacation getaways, and the Miami Swim Week 2025 Collection, inspired by vintage aesthetics adorned with floral patterns and vibrant colors. The audience was treated not just to the latest in swim fashion, but also to a celebration of style and confidence.

Attendees included prominent figures from reality TV, showcasing the brand's influence in popular culture. Kaylor Martin, Serena Page, and content creators like Sophia and Aurora Culpo were amongst those who mingled with fans and media, adding to the lively atmosphere that marked this milestone event.

Iris Yen, Cupshe's Chief Marketing Officer, expressed excitement about the show, saying, “This year, we celebrated our ten-year anniversary with so many friends and family of the brand, whether in the audience, watching our livestream, or walking the runway. This was an incredible event cherishing our heritage, celebrating where we are now, and driving excitement for our future as we expand globally.”

The swimwear and cover-ups showcased are now available for purchase on Cupshe's online store, allowing fans to embrace the summer spirit just in time for the season.

The Essence of Cupshe

Founded in 2015, Cupshe has quickly ascended to become a leading name in vacation lifestyle fashion. Its dedication to providing high-quality swimwear and apparel for spirited and fearless women worldwide remains at the forefront. Research supports that their inclusive approach resonates well with a diverse customer base, with celebrity endorsements from the likes of Kendall Jenner, Kylie Jenner, and Kim Kardashian reinforcing its status in the fashion industry. By continuing to innovate and empower women, Cupshe is not only setting trends but also reaffirming its mission of confidence and inclusivity for women of all shapes and sizes.

Whether you find yourself lounging by the pool or embarking on tropical adventures, Cupshe aims to elevate every moment with style and grace, ensuring women everywhere can express their uniqueness while looking fabulous. The brand's global expansion plans and deepening community relations suggest that the best is yet to come for Cupshe and its devoted fans.