#USA #Boston #Bubble Tea #Gong cha #Super Wu

Gong cha 2.0: Embracing Innovation for a Bright Future

Gong cha, the leading bubble tea brand, is embarking on a transformative journey with its newly launched Gong cha 2.0 initiative, which aims to merge technology and artistry to enhance operational efficiency and improve the customer experience. With nearly 2,200 outlets in 33 countries, including over 240 locations in the U.S., Gong cha is making strides towards greater profitability and scalability for its franchise partners.

A New Era for Bubble Tea

On January 29, 2026, Gong cha announced details of its ambitious global rollout of the Gong cha 2.0 initiative. This plan encompasses a significant redesign of store operations by integrating advanced technology, including the Super Wu beverage automation system and self-order kiosks. These innovations are set to streamline the beverage preparation process, optimize service speed, and ultimately enrich the guest experience.

The Heart of Gong cha 2.0: Super Wu

At the core of this rollout is the Super Wu system, representing a significant leap in how drinks are prepared. Named after Gong cha's founder, Wu Zhenhua, this automated platform has already shown its potential during trial runs over the past two years in more than 40 stores across 13 countries.

Benefits of the Super Wu System

• - Increased Productivity: The system has demonstrated the ability to boost productivity during peak hours by up to 65%.
• - Reduced Preparation Time: Average drink preparation duration has decreased by nearly a minute, allowing for faster service and shorter queues.
• - Consistency and Customization: Customers can now choose from over 200,000 drink combinations while expecting the same high-quality results each time.
• - Operational Intelligence: Super Wu equips franchisees with valuable production data in real-time, enhancing inventory management and catering to accurate forecasting, which bolsters their bottom line. Furthermore, it simplifies training, allowing stores to operate efficiently with minimal staff.

Embracing Technology in Ordering

In addition to Super Wu, two self-order kiosks will now be a standard feature in all new Gong cha shops. This digital leap not only modernizes customer interaction but also enhances payment processing. Early reports from U.S. locations indicate that over 70% of transactions now occur through these kiosks, with:

• - Higher Order Values: Kiosk transactions generate 10–15% more in ticket values than conventional register checks.
• - Promotional Displays: Kiosks highlight bestsellers and limited-time offers effectively, ensuring visibility.
• - Loyalty Engagement: An impressive 80% of customers are opting into the loyalty program through the kiosks, providing prospects for ongoing customer engagement.

Preserving Craftsmanship with Modern Efficiency

Despite the integration of technology, Gong cha remains committed to delivering a hands-on, artisanal touch. Staff members are trained to prepare drinks using premium teas, fresh ingredients, and expert craftsmanship, while also elevating the customer experience with personalized service methods, such as the thoughtfully executed