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CLAS Partners with HAY for Sustainable Interior Solutions

In an exciting development for interior design enthusiasts, CLAS, a Tokyo-based company focused on creating a circular ecosystem for durable goods, is thrilled to announce the addition of the innovative Danish furniture brand HAY to its product lineup. Known for its commitment to design quality and sustainability, HAY has gained international recognition since its establishment in 2002. With the partnership, CLAS aims to offer an array of products that not only enhance living spaces but also encourage environmentally conscious consumer choices.

A Hybrid Experience for Consumers

CLAS, which promotes a hybrid model of "borrowing and buying," seeks to alleviate the cash and effort burdens associated with acquiring durable goods like furniture and appliances. Customers can initially rent items on a monthly basis before deciding to buy at residual prices or simply return them when they no longer need them. This flexible approach accommodates evolving consumer needs and preferences, offering a refreshing take on furniture accessibility.

The initial HAY product offerings will include approximately 30 items, such as chairs, stools, dining tables, desks, side tables, and coat racks. These products will cover essential furniture needs while prioritizing design and functionality, making it easier for customers to integrate beautiful pieces into their homes.

You can check out the CLAS HAY product special page here.

The Design Philosophy of HAY

Founded by Mette Hay and Rolf Hay, the brand draws inspiration from art, architecture, and fashion to create high-quality, sustainable products for diverse audiences. HAY believes that good design should be accessible to all, delivering stylish yet affordable products to meet the demands of modern society. The company's commitment to innovation and collaboration with talented designers around the globe ensures that they remain at the forefront of contemporary design trends.

CLAS seeks to further enrich its offerings by adding HAY’s stunning collection, thereby encouraging a vibrant lifestyle for its customers. The partnership aligns with CLAS's overall mission to promote tailored living environments that accommodate individual lifestyles, enhancing comfort and freedom in daily living.

CLAS’s Commitment to Sustainability

As part of its vision of creating a lighter and more liberated living experience, CLAS operates under a framework that prioritizes circularity in its services. By renting out furniture and appliances that can be returned and reused, CLAS actively contributes to reducing waste and minimizing carbon emissions in comparison to traditional retail models. Notably, a recent environmental study revealed that their model results in a 36% reduction in CO2 emissions and a 38% decrease in overall waste generation.

By providing sustainable renting options and emphasizing the importance of reusing and recycling, CLAS aims to foster a circular economy that not only benefits the environment but also empowers consumers. This commitment ultimately supports a future where everyone can lead joyful, self-expressive lives while engaging in responsible consumption.

Customers interested in exploring the unique aesthetics of HAY furniture can look forward to its integration into the CLAS offerings, reinforcing the brand’s dedication to creating homes that reflect both style and sustainability.

For HAY’s latest products and updates, you can visit their official website here or follow them on Instagram @hayjapan.

Company Overview

CLAS Inc. operates from its headquarters in Meguro, Tokyo, with a vision to liberate and lighten the way people live. Dedicated to evolving consumer experiences, CLAS has quickly positioned itself as a pioneer in the subscription rental space for durable goods. Through initiatives such as CLAS Biz and innovative programs like ‘nicesleep’ and ‘gg-chair’, the company continues to redefine living standards in Japan while promoting sustainability.

Stay tuned for more updates on CLAS and its exciting offerings!