#Vancouver #Israel #Else Nutrition #Plant-Based Nutrition #Baby Feeding Solutions

Else Nutrition Secures Five-Year Renewal of a Major Health Fund Tender

Else Nutrition Holdings Inc., a pioneering force in plant-based nutrition for young children, has announced a significant milestone in its journey. The company has successfully renewed its contract with Israel's largest Health Fund, marking a five-year agreement to provide essential baby feeding accessories, including both sterile and non-sterile baby bottles and disposable nipples, to hospitals and maternity wards across the country.

This agreement comes at a pivotal moment, as it not only guarantees a continuous supply of vital products needed for newborn care but also showcases Else Nutrition's leadership in the sector of hospital-grade infant feeding solutions. With this renewal, Else Nutrition is poised to secure approximately 7% of the total revenue estimated for the year 2024, effectively mitigating any potential revenue risks associated with its operations in Israel.

Hamutal Yitzhak, Co-Founder and CEO of Else Nutrition, expressed pride in the renewal, stating, "This renewal underscores the trust placed in Else's quality, reliability, and standards of care. We are proud to continue serving Israeli hospitals and families at the earliest and most critical moments of life." This statement highlights the essential role that Else Nutrition plays not just in the marketplace but in the welfare of infants and their families.

Commitment to Quality and Innovation

Else Nutrition's feeding accessories are produced by established third-party manufacturers based in Europe and Asia. This robust supply chain is crucial for maintaining the quality standards required for their institutional clients, reaching mothers in maternity wards who rely on these thoughtfully crafted products during an important time in their lives. By partnering with independent logistics providers, Else ensures that their products meet the expectations of hospitals and families alike.

Founded with a strong commitment to clean, plant-based nutrition, Else Nutrition has made remarkable strides since its inception. The company is best known for its unique plant-based formula that provides a dairy alternative made from whole-food ingredients, such as almonds, buckwheat, and tapioca. This product not only caters to the increasing demand for vegan dietary options but also stands as a trusted alternative for those concerned about traditional dairy formulas.

Industry Recognition

The success of Else Nutrition is further underscored by the numerous accolades it has received over the years. Notably, the company was awarded the 2017 Best Health and Diet Solutions award at Milan's Global Food Innovation Summit and achieved remarkable sales milestones, including being the #1 Best Seller on Amazon in the New Baby Toddler Formula category during the Fall of 2020.

In 2021, they earned the prestigious Best Dairy Alternative award at the World Plant-Based Expo. Their ongoing innovation has led to new products like the Plant-Based Complete Nutrition for Toddlers, which has garnered thousands of positive reviews from parents and has been supported by national retailers in a growing market.

With rising awareness around the importance of early childhood nutrition and the role of plant-based diets, Else Nutrition is strategically positioned to meet the evolving needs of families and healthcare systems. As the company continues to innovate, its focus remains on providing safe, nutritious, and convenient solutions that support the health and well-being of children at every stage of their development.

The renewal of this significant tender not only solidifies Else's financial foundation but also reinforces its commitment to nurturing the next generation through high-quality feeding solutions. With a vision of expanding its reach, Else Nutrition is on a promising trajectory to enhance the lives of families globally.

In conclusion, Else Nutrition's five-year renewal of its health fund tender demonstrates its commitment to providing essential infant feeding solutions in partnership with healthcare organizations. By prioritizing quality and innovation, Else Nutrition sets itself apart as a leader in the infant nutrition sector, ensuring that every child receives the best possible start in life.