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Metareal CA: Transforming Television Advertising with AI

On May 12, 2023, Metareal, a specialized AI development company based in Tokyo's Chiyoda Ward, introduced Metareal CA, a groundbreaking AI service aimed at the television advertising sector. This innovative tool is designed to enhance the effectiveness measurement and streamline the reporting process for television commercials. By utilizing data-driven insights, Metareal CA enables advertising professionals to create compelling reports and proposals rapidly, thereby improving their strategic approach.

Addressing Industry Challenges

Television advertising faces several hurdles that Metareal CA aims to overcome:

1. Time-Consuming Effectiveness Measurement: Traditionally, measuring the impact of commercials involves gathering fragmented data from various sources, such as audience ratings, target reach, and social media interactions. This manual process can be arduous and inefficient.

2. Inefficient Reporting and Proposals: The creation of proposal documents and reports for sponsors can take hours or even days. Additionally, comparisons with past commercials or industry benchmarks need to be crafted each time, adding to the inefficiency.

3. Slow Visualization of Effectiveness: Unlike digital advertising, where data can be accessed promptly, television commercials lack robust systems to track viewer behaviors following ad exposure, leading to difficulties in proving effectiveness to clients.

4. Challenges of Competitive Analysis: Understanding how competitors and other networks are advertising remains opaque, making it hard to incorporate objective competitive data into proposals.

5. Collaboration Gaps: Coordinating with programming and sales teams to convey the value of ad slots can be complex and time-consuming, often requiring several days just to gather and analyze data.

Innovative Solutions from Metareal CA

Metareal CA tackles these challenges through several unique features:

1. Automated Effectiveness Measurement: The AI automatically analyzes broadcast timing, correlations with programming, and key metrics such as reach and recall rates, providing immediate visual insights into campaign performance.

2. Rapid Report Generation: Users can produce comprehensive effectiveness reports and new proposal materials with just a few clicks, outputting data in easily shareable formats like PDF or PowerPoint.

3. Cross-Media Impact Analysis: This feature allows advertisers to measure the ripple effects of their ads across multiple platforms, including TV, web, social media, and apps, identifying the most effective media mix in real-time.

4. Timely Alert Functionality: Real-time notifications about ad performance fluctuations empower sales teams to respond swiftly and optimize proposals accordingly.

Key Features of Metareal CA

• - Comprehensive analysis aggregating TV viewing data, search behaviors, and social media reactions.
• - Fully automated reporting, minimizing human resource involvement, leading to quicker turnaround times.
• - Click-to-execute competitive analysis for deeper insights with minimal effort.

Metareal CA is designed specifically for ad sales representatives, planning teams, and those responsible for maximizing the value of advertising inventory in collaboration with scheduling departments. Its automated methodologies present data-driven proposals that are compelling and easy to understand.

Future Expansion with Metareal AI

Alongside the launch of Metareal CA, the company is also looking to enhance its AI consulting services. Building on its previous success with Metareal DD, the firm plans to introduce a series of specialized generative AI solutions for a variety of industries beyond finance, aiming to simplify problem-solving for unique sector challenges. Metareal emphasizes the speed and utility of its AI solutions, focusing on practical applications that encourage adoption, particularly in traditionally resistant sectors like media.

In summary, Metareal CA and its accompanying AI initiatives represent a significant leap forward for the advertising industry, bringing efficiency, clarity, and effectiveness to the forefront of commercial strategies. As businesses explore AI integration, Metareal stands ready to facilitate this transition with tailored supports and insights.

For inquiries, contact: contact@metareal.jp
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