New Lychee Jasmine Tea Launches as Part of Afternoo Tea Series
Introduction to New Product
In a delightful announcement, FamilyMart has confirmed the launch of its eagerly awaited new beverage, the 'Lychee Jasmine Tea,' developed in collaboration with the renowned tea brand, Afternoon Tea. Set to hit the shelves on June 2, 2026, this refreshing drink is part of a successful series that has exceeded 400 million sales since its inception.
This launch aligns with FamilyMart's commitment to celebrating its 45th anniversary in September 2026, under the motto of 'the most delicious' as they continuously strive to enhance their offerings.
Background on Afternoon Tea Series
The Afternoon Tea bottled beverages have received significant acclaim since their introduction in May 2021 for their authentic flavors and crisp finish, achieving a record initial week sales with the previously launched 'Apple-scented Jasmine Tea.' The new Lychee Jasmine Tea aims to capture the essence of early summer, attracting health-conscious consumers, particularly those from the female demographic, with its light and fruity aroma.
Complementing the Lychee Jasmine Tea, the 'Apple-scented Tea Soda' will also be available starting June 16, 2026, providing customers with even more refreshing beverage options during the hotter months.
Details of the New Products
- - ### Lychee Jasmine Tea
Release Date: June 2, 2026
Description: A delightful flavored tea featuring the refreshing scent of lychee beautifully blended with the luxurious aroma of jasmine.
- - ### Apple-Scented Tea Soda
Release Date: June 16, 2026
Description: This tea soda showcases the vibrant sweet and sour aroma of apples combined with rich tea flavors.
As summer approaches, these two beverages aim to cater to different moods and occasions, ensuring customers stay refreshed throughout the season.
Commitment to Sustainability
In addition to offering delicious products, FamilyMart remains dedicated to environmental responsibility. The Lychee Jasmine Tea will be packaged in bottles made from 100% recycled PET plastic, underscoring their efforts to reduce reliance on petroleum-based plastics and promote resource sustainability. This initiative represents the 41st edition of FamilyMart's eco-friendly 'Eco Pack' series.
Future Aspirations
As FamilyMart prepares to celebrate its upcoming anniversary, the company embraces an ambitious new slogan: 'the most challenge.' This slogan encapsulates its aspiration to be a favorite for customers throughout changing times, reinforcing its commitment to quality and innovation across various domains, from deliciousness to eco-friendliness.
With over 1,000 products in its private brand 'Famima,' FamilyMart continues to expand its offerings, including home-cooked meals, bakery items, and more, all aimed at enhancing everyday family experiences.
The family-like connection that FamilyMart shares with its customers is a testimony to its motto, 'You and Convenience, FamilyMart.' As it evolves, it aims to be a indispensable part of its customers' lives by providing joy and convenience in their daily routines.
For more information on FamilyMart's sustainability efforts, you can visit FamilyMart's Sustainability Initiatives.
Topics Consumer Products & Retail）
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