CBASE 360° Insights
2026-04-21 15:41:14

Elevating Management Skills: CBASE 360° Feedback at Shinto Paint

Elevating Management Skills: The CBASE 360° Initiative at Shinto Paint



In an ambitious endeavor to enhance their management training, Shinto Paint has embraced the power of the CBASE 360° feedback service, provided by HR cloud service company Cbase. Cbase operates under the mission of "updating everyone, organizations, and society through feedback and dialogue," and aims to transform workplace culture while nurturing management capabilities.

The initiative was set in motion with a clear goal: to cultivate a management team that is trusted and easily approachable by general employees. Shinto Paint's Director and General Affairs & Human Resources Officer, Katsura Sugisaki, initially harbored skepticism surrounding the introduction of 360° feedback, primarily viewing it as a tool for personnel evaluations. However, reframing the purpose to focus on organizational culture reform allowed for a more palpable vision of its potential. Sugisaki articulated, "In the context of organizational reform, the feedback results serve as a 'mirror' for individuals to see how they are perceived by others. Realizing one’s own actions and behaviors through reflection can often be more impactful than verbose lectures from others."

This transformative approach to 360° feedback aims not just at evaluation but at genuine improvement in management's interpersonal skills. Shinto Paint conducted training sessions for their leadership team, emphasizing that while traditional training focuses on knowledge acquisition, authentic change in attitude and stance cannot be achieved merely through classroom theory. Sugisaki noted the benefits of personal feedback, stating, "Reading feedback directed at oneself, even if just for ten minutes, serves a deeper purpose than a one-hour collective lecture by an instructor."

Utilizing Data as a Strategic Asset



The introduction of CBASE 360° has proven effective, especially with features like automatic detection of inappropriate comments via AI. According to Sugisaki, the sheer volume of feedback provided through free comments was unexpectedly vast, warranting the need for such sophisticated functionalities. He remarked, "I was impressed with how well-designed the entire system was before and after the feedback implementation."

Through the integration of CBASE 360°, Shinto Paint has successfully aligned its leadership development with organizational objectives, thus reinforcing its culture of trust and approachability among employees. Moreover, the company recognizes the importance of continuous support and collaboration, stating their commitment to consulting and training initiatives focused on tackling real-world challenges.

Cbase intends to further its impact with CBASE 360°, which boasts industry-leading adoption rates, with over 95% of users returning to the service and approximately 800,000 individuals engaging annually. This cloud-based feedback system is highly regarded as an effective method for organizational development and talent cultivation, facilitating profound insights from peers in the workplace.

For inquiries regarding the CBASE 360° feedback service or to learn more about its implementation, please visit Cbase's contact page or reach out to them via email at [email protected]. You can also explore more about the CBASE 360° series here.

Cbase continues to operate with a clear objective of nurturing personnel and organizational growth through digital transformation (DX), establishing itself as a leader in the industry. With their insightful suite of HR cloud services, Cbase is set to innovate human resource management and organizational development for the future.


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Topics People & Culture)

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