#USA #Dallas #Parks Associates #Xfinity Communities #Smart Tech

Internet Expectations of Apartment Renters: A New Era

In today's fast-paced digital world, the expectations of apartment renters are changing significantly. According to a recent study released by Parks Associates, a staggering 41% of renters anticipate that their internet service will be fully functional as soon as they move into their new homes. This finding, highlighted in the white paper titled Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, indicates a growing demand for seamless connectivity right from day one.

A Shift in Focus towards Connectivity

The white paper, developed in collaboration with Xfinity Communities, a division of Comcast serving multifamily properties, delves into the impact of seamless internet connectivity on both property operations and the resident experience. It’s no secret that modern renters, particularly those in multifamily housing, have heightened expectations when it comes to amenities, especially regarding technology. The shift in the demographics of renters, with many now being older, family-oriented individuals who often work from home, underscores the importance of robust digital infrastructure in residential properties.

Kristen Hanich, the Director of Research at Parks Associates, pointed out that today’s consumers are increasingly interested in a variety of smart amenities, including security features such as surveillance cameras, controlled access systems, and in-unit security. All these require reliable connectivity to operate effectively.

Challenges in the Proptech Ecosystem

Despite the evident benefits of technology, the fragmentation within the proptech landscape presents challenges for property owners and operators. According to a study conducted by Parks Associates in 2024 involving multiple dwelling unit (MDU) owners and operators, participants reported collaborating with an average of 21.5 smart building partners. The complexity of managing these relationships can create difficulties in delivering a straightforward and efficient service to residents.

Ilan Eframian, Vice President at Xfinity Communities, emphasizes the significance of this expectation: "Today's renters expect more than just four walls – they anticipate instant, reliable connectivity the moment they walk through the door." Utilizing turnkey solutions provided by companies like Xfinity Communities, property owners have the ability to meet these expectations while simplifying operational complexities.

Research Findings

The research brought forth other compelling points:

• - Bulk Internet Options: Residents who have previously experienced bulk internet services express a heightened interest in such services at their new locations; 45% rate direct internet access from their property as "highly important." 65% even consider immediate internet access upon move-in as "highly important."
• - Demographic Shifts: As of 2025, nearly 50% of apartment renters are aged 45 and above, and around 60% live in shared households, with approximately half being pet owners.
• - WiFi Management: Approximately 60% of companies managing multifamily units provide managed WiFi in part of their properties, with 13% reporting complete penetration across their portfolios.

Moreover, close to 50% of apartment residents rated internet access at move-in as a top priority when searching for a new home. This highlights how vital reliable digital services are to today’s renters, especially in fostering satisfaction and loyalty.

Conclusion: Preparing for the Future

In a world where digital connectivity is paramount, it is clear that the stakes for owners and operators of multifamily properties have never been higher. To thrive in this competitive landscape, they must not only meet but exceed resident expectations concerning seamless connectivity while reducing operational complexity. Moreover, as they lay the groundwork for smart building innovations, they can enhance operational efficiency and prepare their properties for the future.

The insights gleaned from this research illuminate an essential aspect of modern living – the undeniable need for instant connectivity and smart solutions that cater to the evolving lifestyle of apartment renters.