#USA #Plano #Connectivity #Parks Associates #Calix

The Growing Importance of Managed Connectivity in Multifamily Housing

Recent research conducted by Parks Associates in collaboration with Calix emphasizes the critical role of managed connectivity in reshaping the modern multifamily living experience. The data illustrates a significant shift where residents' expectations and the surge of connected devices are not merely met with basic internet services but are demanding a more comprehensive and engaging digital environment.

Understanding Managed Connectivity

Managed connectivity refers to a state where multifamily properties provide not just internet access, but also a well-managed online infrastructure that supports a variety of digital needs including entertainment, work-from-home capabilities, security, and smart home devices. This approach turns connectivity into a fundamental pillar of the resident experience rather than just a utility.

Key Findings from the Research

This new report, titled "Beyond Connectivity: Securing the Modern Resident Experience," offers several critical insights on how properties can enhance resident satisfaction through effective managed connectivity strategies. Here are some notable statistics:

• - Increased Device Demand: On average, each U.S. household is equipped with around 17 connected devices, which substantially increases the demands placed on home networks.
• - Smart Homes on the Rise: Approximately 49% of U.S. internet households own at least one smart home device, making it essential for multifamily properties to facilitate these technologies effectively.
• - Older Generations Embrace Tech: There is a growing interest in smart amenity packages among older demographics, with 29% of individuals aged 65-74 and 25% of those aged 75+ expressing a desire for features like smart locks, video doorbells, and monitoring systems.
• - Quality of Connectivity: Residents equipped with in-unit routers reported significantly fewer technical issues and enjoyed a higher Net Promoter Score (NPS) compared to those reliant on shared gateways.
• - Cybersecurity Matters: Whole-home cybersecurity services lead to much higher satisfaction ratings from residents, with users of these services reporting an NPS of 46 for their internet providers.

Implications for Property Management

As the digital landscape continues expanding, connectivity plays an increasingly critical role in shaping resident satisfaction, retention, and property values. Jess Parsons, Area Vice President of Marketing at Calix, emphasized, "The multifamily opportunity now transcends mere connection; property owners have the chance to craft trusted, connected experiences for residents in an increasingly digital, AI-driven landscape."

Improving the Move-In Experience

Managed networks also enhance a critical juncture in the resident experience: the move-in process. Instant-on connectivity not only eliminates the need for installation appointments but also allows residents to get online and connect their devices right away.

Recommendations for Multifamily Properties

To adapt to these changing expectations and enhance the resident experience, multifamily properties are encouraged to:
1. Design for Reliability: Focus on creating a strong, reliable in-unit network that can handle multiple devices.
2. Simplify Activation: Streamline processes for activating connectivity to reduce friction during move-in.
3. Transparent Support Services: Provide accessible and visible support options that residents can easily reach when issues arise.
4. Emphasize Cybersecurity: Build trust through clear communication about cybersecurity measures in place to protect residents' personal information.

Conclusion

As we look to the future, the insights gathered from Parks Associates signal that managed connectivity is more than a trend; it's becoming essential infrastructure for multifamily living. By understanding and implementing effective strategies surrounding connectivity, property managers can create environments that not only meet the demands of today’s residents but also anticipate the needs of tomorrow's digital lifestyle. The era of connectivity has arrived, and embracing it is key to enhancing property values and resident satisfaction in this competitive market.