Revisiting the Essence of Project Management: A Seminar by Shunsuke Suzuki

On December 16, 2025, a noteworthy seminar titled "Revisiting the Essence of Project Management" will be held, led by Shunsuke Suzuki, the President of SSK, Inc. This event aims to question the fundamentals of project management and explore how some projects manage to thrive over the long term despite shifting environments.

Seminar Overview

The seminar will take place from 10 AM to 5 PM at the SSK Seminar Room located in Minato-ku, Tokyo, with options for both in-person attendance and online participation via Zoom. For attendees participating in person, a lunch box will be provided, ensuring a comfortable experience throughout the day.

The central theme of the seminar focuses on creating long-term value over short-term success, a crucial consideration in today’s business landscape. Participants will delve into how enduring internal systems, long-selling products, and continuously innovative projects come into existence. At the heart of these successes lies deep insight from their creators and unwavering passion for realizing their visions.

Seminar Highlights

Sapient management involves meticulous planning and a clear vision rather than just serendipity. Throughout the seminar, attendees will learn about the strategic methodologies behind successful endeavors and how certain projects, once failed, can provide crucial learning opportunities.

In a rapidly changing environment, remaining steadfast in achieving initial objectives is essential. Thus, strategic thinking and the ability to make sound judgments free from external influences will be emphasized. By the end of the day, participants will gain insights into how to foster sustainable outcomes rather than fleeting successes.

Key Discussion Points

1. Introduction: Learning from History
- A reflective look at past projects and long-lasting products.
- What constitutes an excellent project, and how to ensure results have staying power.

2. Creating a Project Concept Note: From Idea to Reality
- Defining project goals, intentions, and vision.
- Comprehensive integration of diverse needs and essential requirements.
- Outlining core values and establishing criteria for assessment.

3. Strategizing for Achievement: From Planning to Execution
- How to connect objectives with means, focusing on developing a Work Breakdown Structure (WBS).
- Techniques for simulating optimal processes.

4. Selecting the Right People: Skill Requirements and Talent Inventory
- Identifying essential hard and soft skills for effective collaboration and management.
- Building a talent portfolio that complements abilities while ensuring compatibility.
- Incorporating iterative learning plans for gradual growth.

5. Effective Communication for Persuasion and Promotion
- Strategies for targeting the right audience.
- Crafting engaging and emotionally resonant messages.

6. Thinking Techniques through Unique Brain Lab Sessions
- Mastering refined thought processes to extract core insights by asking "why?".

There's a chance for attendees to exchange business cards with the instructor before or after the session, enriching networking opportunities. While various participation formats are available to accommodate schedules, attending the seminar in person is highly recommended for maximizing practical benefits.

About SSK

The New Social System Research Institute (SSK), established on December 6, 1996, has organized approximately 500 corporate seminars annually over the past 28 years. The primary business of SSK involves providing high-level management strategies, marketing insights, and technological information to facilitate business opportunity generation.

With a commitment to providing cutting-edge information, SSK continues to support its clients as a strategic partner, ensuring success and growth in their endeavors.