#Japan #Shibuya #Yusuke Murata #Rezil #UNION EDGE

Insights into Rebranding Infrastructure Business at UNION EDGE

The highly anticipated dialogue event, UNION EDGE, is set to feature Yusuke Murata, a Director at Rezil Co., Ltd., sharing his extensive insights and experiences. With the guiding mission of "Build a new standard," UNION TEC Co., Ltd. has developed this event to empower entrepreneurs and corporate planners. This fourth edition of UNION EDGE will provide unprecedented access to the intricacies of rebranding in the often-overlooked infrastructure sector.

The Theme of UNION EDGE

The focus for this edition is on branding strategy for businesses that struggle to differentiate themselves. Murata will delve into how he successfully redefined the brand identity of an infrastructure company, connecting the dots that ultimately led to its listing on the Tokyo Stock Exchange Growth Market. His presentation will encompass the evolution of essential brand strategies, decision-making processes, practical implementations, outcomes, and ongoing challenges.

Event Details

UNION EDGE aims to create a dynamic dialogue community for business leaders seeking growth opportunities. It serves as a platform where industry experts share knowledge about brand strategies and corporate creation. Participants will have the chance to engage with each other, sharing insights and addressing challenges, thereby broadening their horizons.

Event Date: August 24, 2026
Venue: Headquarters of UNION TEC Co., Ltd.
Cost: Free
Participants: Limited to 30 guests
Program Schedule:

• - 18:40 Opening
• - 19:00 Start of the lecture
• - 20:15 Networking session
• - 21:00 Conclusion

Interested attendees can secure their spot via the official website here.

Who is Yusuke Murata?

A graduate of Keio University, Yusuke Murata joined Rakuten, Inc. in 2006, focusing on resolving client issues related to customer acquisition. His professional journey includes pivotal roles in companies like Misumi Group, Recruit, and various startups. In 2021, he took his expertise to Rezil as a Director. His notable accomplishments include leading successful rebranding projects that celebrated the company's 30th anniversary and enabling its growth into significant markets.

Murata will discuss how to redefine a brand amid the intricate landscape of the infrastructure industry, which traditionally faces challenges in distinguishing itself. His practical approach promises to offer valuable insights on how to uphold a brand's identity and maintain growth within a competitive marketplace.

The Mission of Rezil Co., Ltd.

Rezil operates with the core purpose of resisting social issues through collective action. They leverage over 30 years of expertise in power management, supported by advanced technology, to promote a decarbonized society. Their mission is to simplify the challenges associated with decarbonization, providing services under three main pillars: decentralized energy, energy transformation, and BPaaS (Business Process as a Service).

By participating in this event, business leaders and planners will gain practical insights into brand building and elevating corporate value, crucial for fostering sustainable growth amidst modern challenges.

For more information, check out Rezil's website at Rezil Co., Ltd. and learn about UNION TEC's offerings at UNION TEC.