#Japan #Tokyo #Epos Card #Maltese #Aimeite Association

The Launch of the Maltese Epos Card

In a remarkable collaboration, Epos Card Co., Ltd. has officially launched the "Maltese Epos Card," inspired by the beloved character from Asia known as "Maltese". This initiative is part of the company's commitment to support causes that resonate with their customers, specifically guide dog training for visually impaired individuals. Every time users make a purchase, a portion of their spending will automatically be donated to the Aimeite Association, fostering independence for those with visual impairments.

What is Maltese?

The character "Maltese," originating from South Korea and developed by Moonlab Studio in 2020, has created a significant following across Asia, extending its reach beyond Korea to countries like China, Taiwan, Hong Kong, and Thailand. This charming IP features the adventures of a little white puppy named Maltese and his friend, a Retriever, depicting their heartwarming daily lives. The simple yet cute illustrations and the comforting narratives have captured the hearts of fans across generations.

U-GENIE Co., Ltd., which handles licensing in Japan, has seen the character’s social media presence flourish, garnering over 160,000 followers since launching its official accounts. Maltese's and the Retriever's relatable themes resonate particularly well with couples and friends through various social media channels.

The Maltese Epos Card Design

The Maltese Epos Card offers three unique designs, each featuring adorable illustrations created specifically for this card. The designs include relatable scenarios like shopping together, showcasing Maltese and the Retriever enjoying their adventures. Interestingly, when two cards, one held by each friend or couple, are placed side by side, they complete a delightful illustration. This engaging design fosters connection among card holders.

Card Features

The Maltese Epos Card also provides users with Epos points—1 point for every 200 yen spent—where 0.1% of the total spending will support the guide dog training programs via the Aimeite Association. This feature encourages cardholders to contribute positively to society while enjoying their daily spending, promoting a safer and more independent lifestyle for visually impaired individuals.

Special Promotions for New Members

As an added incentive, new members who sign up for the Maltese Epos Card and make purchases totaling over 100,000 yen within the first six months will receive a set of exclusive Maltese mascots, unlisted for sale elsewhere. The mascots embody the character's charm, ensuring fans have a tangible representation of their favorite characters.

Experience the Maltese World at the Pop-Up Shop

To celebrate the card's launch, a limited-time pop-up shop titled "Moruletto Gourmet" will be held, where visitors can enter the whimsical world of Maltese and the Retriever’s culinary adventures. Featuring delightful pastel-colored displays, this enchanting shop allows visitors to engage with the characters while enjoying themed merchandise, including plush toys and stationery.

During the pop-up, exciting incentives will be available, such as exclusive clear cards with purchases over 3,300 yen. New members signing up at the event will also receive a special clear file as a welcome gift. The pop-up shop aims to create memorable experiences through its joyful atmosphere and unique offerings.

Special Photo Opportunity

Additionally, a rare opportunity will be available for fans to take photographs with Maltese and the Retriever at the Yurakucho Marui on September 12 and 13. This exciting event, limited to a certain number of participants, allows fans to immortalize special moments with their favorite characters.

Conclusion

The Maltese Epos Card exemplifies how a simple financial tool can transcend transactional purposes to foster community support. Through this innovative venture, Epos Card Co., Ltd. not only champions the adorable Maltese character but also enables its users to contribute social goodwill with every transaction, leaving a positive impact in the world.

As the venture unfolds, consumers can expect a wave of delightful experiences, creative collaborations, and ways to show support for loved causes through the charm of Maltese and his adventures.