Photomatic in Shin-Okubo
2025-11-14 09:44:35

Photomatic Unveils Exclusive Photo Booths in Shin-Okubo, Japan's Korean Culture Hub

Photomatic Expands to Japan



Korea's beloved self-photo brand Photomatic is set to open its exclusive photo booths in Shin-Okubo, Tokyo, a vibrant hub for Korean culture, on November 13, 2025. Operated by Pick Hive, a subsidiary of Kitamura Holdings, Photomatic offers a unique opportunity for locals and visitors alike to capture their memories in a trendy setting.

The photo booths will be located at Rembrandt Cabin Shin-Okubo, strategically positioned in the heart of the area known for its bustling atmosphere and various Korean trends. Available 24/7, the booths invite everyone, whether hotel guests or passersby, to seize spontaneous moments at their convenience.

Unique Booth Experiences


The unveiling includes two types of booths: the Classic Booth and a more spacious Multi Booth located within the Smu Cafe on the 8th floor.
  • - Classic Booth: Situated in front of the lobby, this booth allows users to take professional-quality photos anytime, day or night, harmonizing with the lively essence of Shin-Okubo. Ideal for both early birds and night owls, it aims to foster a new photo culture in the area by encouraging ease and accessibility.
  • - Multi Booth: Designed for broader shots, this booth allows for a more immersive photography experience. It operates during cafe hours and is available from November 13 to December 14, 2025.

Pricing Information


  • - Classic Booth: Starting at 800 yen (tax included)
  • - Multi Booth: Starting at 1,000 yen (tax included)

Both booths have been engineered with actively engaging setups, enabling participants to own their visual narratives without relying on professionals.

Concept Behind Photomatic


Beginning in 2018, Photomatic was founded by photographer Hong Seung-Hyun, who envisioned a platform where individuals could take their own portraits rather than turning to external photographers. This initiative has gained immense popularity among celebrities in Korea, including members of BTS, thanks to its unique ambiance and high-quality equipment.

With the recent collaboration with Kitamura Holdings Group, Photomatic is now ready for its Japanese debut, bringing a fresh photography experience to fans of Korean culture throughout Japan. Online platforms like Instagram, TikTok, and Twitter will also keep audiences engaged with the latest updates and features from Photomatic.

Additional Services


Photomatic isn’t just for individual users; they also offer photo booth rental services for corporate clients. Their high-quality photography technology can enhance branding and promotion at various events, including product launches, entertainment, and commercial promotions.

For inquiries about photo booth rentals or further information, please visit the official websites: Photomatic Japan and Pick Hive.

With engaging setups and the culture-infused charm of Shin-Okubo, Photomatic is poised to deliver an exceptional experience for photo enthusiasts and cultural explorers alike.


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Topics Consumer Products & Retail)

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