PLAN-B & Odakyu Partnership
2025-04-28 05:35:01

Collaboration between PLAN-B and Odakyu Electric Railway to Boost Local Communities through Influencer Marketing

Collaboration for Community Enhancement



In an exciting development, PLAN-B, a leading digital marketing company based in Shinagawa, Tokyo, has signed a partnership agreement with Odakyu Electric Railway, headquartered in Shinjuku, Tokyo. This collaboration aims to invigorate local areas by leveraging influencer marketing to promote shops and local specialties that embody the charm of their respective regions.

Objectives of the Partnership



With this agreement, the two companies aim to share their strengths—Odakyu Electric Railway’s established local trust and PLAN-B’s innovative influencer platform, "Cast Me!"—to help local businesses effectively communicate their unique offerings. Many local shops and enterprises are struggling with marketing due to the high costs, lack of knowledge about PR methods, and insufficient resources to reach a wider audience. By combining forces, both companies will enhance community visibility and foster vibrant urban development.

Launching 'Odakyu Exclusive Plan' on Cast Me!



Starting in early May, a new influencer marketing plan called the "Odakyu Exclusive Plan" will be launched to coincide with the advertising campaign inside Odakyu trains. This special initiative is tailored for those looking to engage in influencer marketing for the first time, featuring comprehensive support to ease their journey into this marketing space.

Registration Period


The registration for the "Odakyu Exclusive Plan" will run from May 1, 2025, to October 31, 2025. To qualify for this plan, interested parties must either reach out through the inquiry form or mention during the first meeting that they learned about the plan through the train advertisements.

Additional Insights into Cast Me!



Cast Me! stands out by connecting businesses with powerful influencers, enabling the promotion of local specialties and tourism information across the nation. Advertisements generated from influencer posts can be reused without charge for your own marketing materials. From selecting the right influencers to boosting consumer engagement and value discovery, Cast Me! provides a seamless PR support experience that leads to tangible outcomes.

Future Directions



With ongoing collaboration, both PLAN-B and Odakyu Electric Railway intend to present effective SNS marketing strategies for local businesses and community members. They aim to make PR efforts more approachable and encourage greater participation from regional stakeholders in promoting a lively, thriving community. Through committed marketing and PR support, both companies are committed to invigorating local areas further.

Contact Information



For inquiries regarding this initiative or the Cast Me! platform, please contact PLAN-B: Contact Form

About Cast Me!



Cast Me! operates with the vision of shifting the paradigm of marketing—prioritizing enthusiasm over budget. This influencer marketing platform accelerates brand growth through creative collaborations with influencers, aimed at establishing new communication channels that resonate with consumers.

For detailed information on Cast Me!: Cast Me! Service Page

For the dedicated page on the collaboration with Odakyu Electric Railway: Special Page

Case Studies and Successful Implementations


For an analysis on why Odakyu Electric Railway garners attention and grows its fanbase on social media, visit: Case Study

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About PLAN-B


  • - Company Name: PLAN-B Inc.
  • - Business Areas: Digital Marketing, Marketing DX, ASP Business, Media Business, Human Resources
  • - Osaka Headquarters: 1-28-3 Nishinagahori, Nishi-ku, Osaka 6F Yotsubashi Grand Square
  • - Tokyo Headquarters: 2-5-9 Higashi Gotanda, Shinagawa-ku, Tokyo 3F CIRCLES with Shimaduzan
  • - CEO: Masanori Torimot
  • - Established: October 22, 2003
  • - Website: PLAN-B Homepage


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Topics Consumer Products & Retail)

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