Shell's Giving Pump Initiative: Fueling Donations Across 6,500 Stations

Fuel for a Cause: How Shell's Giving Pump Transforms Fueling into Philanthropy

In a heartwarming initiative celebrating its fifth anniversary, Shell Oil Products US has reintroduced the Giving Pump, a unique program that turns routine fuel stops into generous contributions for local charities. Starting from September 9, 2025, all drivers refueling at participating Shell stations across the U.S. can contribute to charitable causes, without any additional charge, simply by choosing to fuel up at designated purple pumps.

The Giving Pump allows consumers to directly support local organizations dedicated to improving the lives of children and families. This philanthropic movement started with just 2,900 stations in 2021 but has expanded significantly to encompass nearly 6,500 locations nationwide. Each pump is marked with vibrant signage indicating the specific charity that will benefit from the refueling, creating awareness and encouraging generosity in communities.

Barbara Stoyko, Senior Vice President of Mobility and Convenience Americas at Shell, emphasizes the importance of small actions, stating, "The Giving Pump goes to show how small choices—like where you fuel up—can add up to meaningful change." It's a straightforward yet powerful concept; the pump consumers choose directly impacts charities they care about, selected locally by Shell-branded wholesalers and station owners aware of their customers’ interests.

As part of the campaign, customers at the Giving Pump will find themselves participating in a broader mission. The donations support various causes, such as children’s hospitals, educational institutions, community food pantries, and youth leadership programs. In 2024 alone, the Giving Pumps were utilized millions of times, reflecting the enormous potential of collective community action.

One notable feature of this year’s campaign is its collaboration with prominent organizations like St. Jude Children’s Research Hospital. Lies Eddins, Senior Vice President of Relational Advancement at ALSAC, highlights how partnerships like these provide essential support for families facing significant challenges, stating, "Every small act of kindness while traveling or commuting helps St. Jude advance scientific research and treatment benefiting children from all 50 states and around the world."

The initiative has proven to be a win-win for both consumers and benefactors. As customers fill their tanks, they are reminded of the local charities supported by their refueling choices. The promoted charities aim for tangible impact in their respective communities, making every fueling event a reason for celebration.

Whether it’s raising funds for recreational sports programs, health initiatives, or educational outreach, the Giving Pump drives home the notion that community engagement can be both simple and powerful. Shell encourages everyone to locate their nearest participating station through their website, shell.us/givingpump, where they can find personalized content about local charity partners and the specific impact of their contributions.

Participating in the Giving Pump initiative not only helps local charities but also fosters a sense of unity and responsibility within communities. By choosing to fuel up at Shell stations, drivers can be part of a bigger story—one that is reshaping their surroundings for the better.

Shell, as a global leader in energy and petrochemical operations, is leading the way in corporate social responsibility through initiatives like the Giving Pump. Operating across 50 states, the company is committed to tackling future energy challenges while focusing on community well-being.

As October 31, 2025 approaches, consumers are encouraged to take part in this empowering movement, reminding themselves that their everyday choices can lead directly to monumental changes in the lives of those around them. The Giving Pump is more than just a fueling option; it is an avenue for kindness, community spirit, and charitable giving. Join Shell and you will witness how fueling your vehicle can fuel change.