#Japan #Kobe #APA Hotel #Curry Bread #Back Haus IRIE

The Exciting Collaboration: Back Haus IRIE and APA Hotel

In an unprecedented partnership, Back Haus IRIE, a renowned bakery chain operating under Suzette Holdings, is set to unveil a delectable culinary masterpiece—the 'APA President Curry Bread'—on November 1, 2025. This collaboration with APA Hotel, known for its expansive network of accommodations, aims to offer an innovative approach to curry bread that promises to tantalize taste buds.

A Revolutionary Take on Curry Bread

The 'APA President Curry Bread' is unlike any traditional curry bread you've encountered. Inspired by the exquisite flavors of the 'APA President Curry,' this gourmet bread creatively uses a unique manufacturing method reminiscent of choux pastry. This technique involves pre-frying the bread dough and adding the rich curry roux afterward, resulting in a fluffy and sweet bread filled to the brim with vibrant curry.

Sprinkled generously with crunchy cornflakes on the outside, this curry bread offers a delightful texture and a perfect balance of flavors, ensuring that neither the curry nor the bread overpowers each other. Notably, the innovative method ensures that this curry bread does not have any air pockets, leading to a fulfilling culinary experience.

The Craftsmanship Behind the Creation

Suzette Holdings prides itself on over 50 years of expertise in confectionery. The creativity and skill manifested in the production of the 'APA President Curry Bread' highlight not only the rich tradition of baking but also demonstrate the dedication to innovation that drives the brand.

Product Details:

• - Name: APA President Curry Bread
• - Contents/Price: In-store product (room temperature): 1 piece for ¥422 (tax included)
• - Release Date: November 1, 2025
• - Where to Buy: Available at Sonoda Main Store, Daimaru Umeda Store, Hanshin Nishinomiya Store, Kobe Hankyu Store, with more options to follow. Online sales (frozen) will also be available on the Back Haus IRIE official online shop.

For the latest updates, customers are encouraged to check the official Instagram account.
Back Haus IRIE Official Instagram

Recommended Enjoyment

For the in-store product, simply warming it in the microwave for 30 seconds elevates the crunchy, fluffy, and juicy experience. Depending on how it’s served, the 'APA President Curry' showcases different flavor profiles. Pairing it with rice allows the spices and richness to shine through in a traditional context, while having it as curry bread provides a convenient yet delicious option for on-the-go enjoyment. This new taste sensation can soon be experienced at stores as well as through online orders, making it accessible to all.

Special Appearance: Curry Bread at J1 Match

In a fusion of sports and culinary delight, the 'APA President Curry Bread' will make a special appearance during a J1 League match featuring Vissel Kobe, a team celebrating its 30th anniversary this season. On November 30, 2025, this exciting event will take place at Noevir Stadium Kobe during the 'Henri Charpentier Financier Day,' where spectators can savor the freshly made curry bread.

Venue Details:

• - Date: November 30, 2025
• - Location: Noevir Stadium Kobe, Hyogo Prefecture, Japan

Visit Vissel Kobe’s Official Site

This unique culinary venture is expected to attract avid fans and food enthusiasts alike, much like the kitchen truck that previously served Henri Charpentier’s freshly baked financier, drawing huge crowds.

What Makes APA President Curry Special

The secret behind the 'APA President Curry' lies in the selection of premium, original spices, combined with a velvety sauce. Meticulously prepared, this classic beef curry emphasizes the natural sweetness of its slow-cooked beef and vegetables. The dish embodies the essence of Kanazawa curry, a regional signature dish from the birthplace of APA Group. Having celebrated its 10th anniversary in March 2021, they are now proud to announce that the cumulative sales of the APA President Curry have surpassed 13 million servings.

Visit the APA President Curry Special Site

About Back Haus IRIE

Founded in Sonoda, Hyogo, Back Haus IRIE operates multiple stores and joined the Suzette Group in September 2016. Renowned for their cream buns, which feature a moist dough and a generous amount of custard cream, the bakery constantly garners long lines at department store events, reflecting its dedication to delivering delightful baked goods to a wider audience.

Visit Back Haus IRIE Official Online Shop

About Henri Charpentier

Since its establishment in 1969, Henri Charpentier has committed to handcrafted confectionery, striving to cultivate a heritage of sweet culture. As an official partner with the J1 League's Vissel Kobe for the 2025 season, Henri Charpentier continues to celebrate its decade-long partnership, enriching various occasions with unforgettable flavors.

Visit Henri Charpentier Official Site