The Evolution of Brand Marketing and Leadership in the AI Era: Insights from Shibuya
The Evolution of Brand Marketing and Leadership in the AI Era
On January 16, 2026, a closed study session was held in Shibuya, featuring a fascinating dialogue between Natsuhiko Kubota from the Shibuya Future Design organization and Mitsuhiro Minowa from Goldwin. Both renowned marketers, who share a history dating back to their time at Nike Japan, discussed the past, present, and future of brand marketing, spiced up with nostalgic footage and contemporary examples. This report highlights some key takeaways from their inspiring conversation.
Background of the Event
This community aims to facilitate the exchange of information and foster networking among professionals involved in consumer-facing products and services. The “Craft Beer Study Session,” held at Shibuya KOBUSHI BEER, encouraged participants to delve into themes such as how to spark the excitement around a brand and the strategies to continuously attract fans.
Highlights of the Discussion
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