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S.Pellegrino and Ferrari: A Luxurious Alliance

In a significant move, S.Pellegrino has unveiled a long-term global partnership with the iconic car manufacturer, Ferrari. This collaboration is grounded in shared values that celebrate Italian culture, craftsmanship, and an unwavering pursuit of excellence. As part of this exciting partnership, S.Pellegrino will collaborate with Scuderia Ferrari, the esteemed Formula 1 team, as well as the Ferrari Challenge Trofeo Pirelli, a prestigious one-make motorsport championship established in 1993.

Cultivating the Italian Way of Life

The goal of this alliance is to strengthen S.Pellegrino's position in the premium lifestyle sector, particularly among younger audiences. By joining forces with Ferrari, a brand synonymous with luxury and performance, S.Pellegrino aims to create a unique brand experience that resonates on an international scale. Muriel Lienau, CEO of Nestlé Waters Premium Beverages, expressed her enthusiasm about the partnership, stating, “Both S.Pellegrino and Ferrari are rooted in a rich Italian tradition. This collaboration leverages their iconic status and cultural resonance to fuel their international growth.”

Over the past 125 years, S.Pellegrino has embodied the Italian art of living, creating exceptional moments shared globally. This new partnership continues that legacy by combining the efforts of two iconic brands committed to delivering unique, stylish, and authentic experiences to their consumers.

Celebrating Italian Excellence

The partnership promises co-branded initiatives that will spotlight Italian spirit within a modern premium setting. These will include exclusive collaborations with Ferrari’s globally recognized design center and immersive digital experiences for consumers. Through these initiatives, S.Pellegrino seeks to reaffirm that taste and creativity can enrich everyday life, providing moments that inspire and beautify daily routines.

Moreover, S.Pellegrino will host a series of global events in the coming years, uniting visionary chefs, groundbreaking designers, influencers, and legendary figures from the world of Formula 1. With these unique encounters, S.Pellegrino intends to inspire younger generations by fostering connections, kindling creativity, and offering extraordinary experiences.

Elisa Gregori, Global CMO of Nestlé Waters Premium Beverages, stated, “This partnership naturally aligns with our ambition to enrich our consumers' experiences. Life holds its value when lived to the fullest. Our two brands share a passion for creating meaningful moments—moments that embody quality, beauty, and connection.”

A Toast to Future Endeavors

Ferrari, driven by its core Italian spirit, emphasizes craftsmanship, beauty, and an ongoing quest for perfection. Lorenzo Giorgetti, Chief Racing Revenues Officer at Ferrari S.p.A, noted, “We view S.Pellegrino as more than a partner; it encapsulates the values we stand for—passion, attention to detail, and the desire to elevate every experience.” Together, they aspire to deliver distinctly Italian experiences that resonate with future generations, creating bonds over shared pride and values.

This partnership marks a new chapter in the rich history of S.Pellegrino, firmly rooted in its Italian Alpine origins and its commitment to quality and excellence. By celebrating the Italian spirit defined by creativity, flavor, and relentless pursuit of perfection, both brands invite their audience to appreciate life's finest offerings.

The announcement of this partnership will be promoted both in France and internationally through a digital campaign that encompasses public relations and outdoor advertising. Stay connected for what’s to come.