#USA #Boston #Mikayla Nogueira #POV Beauty #Ani Hadijinian

Mikayla Nogueira Debuts Point of View Beauty

In a groundbreaking move in the beauty industry, makeup artist and influencer Mikayla Nogueira, in collaboration with seasoned industry expert Ani Hadijinian, has launched a new brand called Point of View (POV) Beauty. This brand aims to redefine the intersection of skincare and makeup, offering users a comprehensive solution that prioritizes both skin health and makeup application.

Mikayla, who has gained a massive following on social media thanks to her relatable approach and in-depth makeup knowledge, identified a significant gap in the market: the need for products that make skin prep simple yet effective. Drawing from her years of experience testing beauty products and connecting directly with her audience, she is set out to provide solutions that empower users to take control of their beauty routines.

The Vision Behind POV Beauty

Point of View Beauty is designed to bridge the gap between clinical skincare and makeup artistry. Mikayla believes that great makeup begins with great skin prep. She recalls her early days in retail where she often saw customers struggle with skin preparation, which inspired her to create a brand that simplifies the process.

“As a self-taught makeup artist, I recognize the vital role that skin prep plays in achieving a flawless makeup look,” said Mikayla. “I wanted to give my community the tools to master makeup on their terms, and I couldn't have done it without Ani's industry expertise.”

Partnering with Ani Hadijinian, a leader with over two decades of experience in brand building and product innovation for some of the largest beauty brands, the duo seeks to redefine makeup routines.

Innovative Products for Maximum Impact

POV Beauty’s debut collection features five meticulously curated products, each infused with advanced ingredients designed to hydrate and prepare the skin for optimal makeup performance:

• - Drench It: A hydrating priming milk loaded with 60% fermented rice water and Biopeptide Complex™, ensuring a smooth, glassy base for makeup.
• - Drip It: A glow-enhancing serum powered by MegaMirrored Molecular Complex™, promoting hydration, elasticity, and radiant skin.
• - Whip It: A luxurious whipped cream moisturizer featuring BarrierBolster Technology™ that strengthens the skin barrier while boosting luminosity.
• - Glaze It: A gripping tack primer infused with Gripping Glaze™ technology, which helps prolong makeup wear while keeping the skin hydrated.
• - Amp It: A lip treatment using Elastin Glow Technology™ to hydrate, smooth, and plump lips, giving them a luscious, glossy finish.

These products are a testament to Mikayla's intentional approach to beauty, focusing on makeup that complements and supports skin health.

Industry Backing and Future Aspirations

Mikayla's innovative vision is further backed by Imaginary Ventures, a prominent venture capital firm known for its investments in pioneering consumer brands. According to Kelly Dill, a partner at Imaginary Ventures, “Mikayla’s strong connection with beauty consumers made her the ideal founder for this project. We believe in creating multifunctional products that merge skincare and makeup, bringing high-performance solutions to the market.”

Launched on March 26, 2025, POV Beauty is exclusively available on povbeauty.com. The brand encourages individuals to embrace their artistry and feel confident in their makeup routine, emphasizing that beauty is truly about one’s perspective.

In summary, Point of View Beauty isn't just about makeup; it’s about empowerment. Mikayla Nogueira’s journey from a self-taught artist to a brand founder symbolizes a new wave in the beauty industry where inclusion and simplicity take center stage. As she and Ani Hadijinian embark on this exciting journey, beauty enthusiasts await to see the impact of this innovative brand.

Be sure to explore the offerings of POV Beauty and discover a fresh take on makeup preparation that aligns with contemporary skincare needs.