#Japan #Tokyo #grirose #PASSTHROUGH #School Items

Grirose Unveils New School Items Featuring Adorable Animal Characters

Tsuchiya Kaban, based in Adachi-ku, Tokyo, has launched its latest offerings under the Grirose brand, which specializes in school items and backpacks. The brand is set to release two new styles of school items on February 10, 2026, incorporating their original characters: a charming cat named Peruru and a dog named Bonbon.

New Product Highlights

One of the standout items debuting this season is a pass case styled after the faces of Peruru and Bonbon. This fun and practical accessory features an easy-to-attach hook, making it convenient to clip onto backpacks or bags. It also doubles as a zippered pouch, perfect for storing transportation IC cards, small items, or keys—all while showcasing the delightful designs of the characters.

In addition to the new pass case, Grirose will reintroduce its popular "Landセル Ribbon," an accessory enjoyed by nearly half of all backpack purchasers. The new designs incorporate adorable motifs of Peruru and Bonbon, now available in both ivory and blue, adding a playful touch to daily commutes. This season’s additions aim to cater to children embarking on their new school journey or looking to refresh their school essentials.

Sales Details

• - Launch Date: February 10, 2026 (starting at 10 AM online)
• - Sales Locations: Grirose exclusive stores in Nakameguro, Yokohama, Nagoya, Osaka, and Fukuoka (limited time from January 31 to July 26). Joint outlet "THE RANDOSERU" featuring Tsuchiya Kaban backpacks and Grirose will also host these new products from locations in Sendai, Saitama, Chiba (limited time from January 31 to August 30), Tachikawa, Kobe, and Hiroshima.
• - Official Online Store: Grirose Online Shop

Product Details

Pass Case Features

The pass case, inspired by the cute faces of Peruru and Bonbon, includes the signature designs of their pearl necklace and bow. Extremely user-friendly, it comes with a retractable reel allowing it to extend easily. This design not only brings style but also functionality with added storage for small necessities like lip balm and coins.

• - Products: Grirose Face Reel Pass Case Peruru and Bonbon
• - Material: Polyester
• - Size (excluding hardware): Peruru: 11.0 cm x 11.0 cm, Bonbon: 11.0 cm x 14.0 cm; Reel length: 45.0 cm
• - Price: ¥3,500 (tax included)

Please note that due to handmade production, variations might occur in character expressions, and returns are only accepted for defective items.

Stylish Landセル Ribbons

The stylish Landセル ribbon features whispers of nature, with motifs of Peruru and Bonbon scattered among floral designs on ivory and blue fabrics. This design includes reflective materials that sparkle in low light, resembling butterfly patterns, ensuring that children will remain visible even in darker conditions.

• - Product Name: Grirose Landセル Ribbon Little Friends (Ivory/Blue)
• - Material: Polyester
• - Size: 16.0 cm x 18.0 cm
• - Care Instructions: Handwash only (not machine washable)
• - Price: ¥3,200 (tax included)

Preparing for School: When to Start?

Parents often buy school items, such as shoes and tote bags, during the backpack purchase period. Typically, details regarding school materials are shared during orientation meetings held in late January to February, making this a popular time for families. Grirose notes high demand for individual items in February and March as families prepare for the new school year.

Visit Grirose's collection page for more ideas and inspiration for school items at Grirose Collection.

Store Information

For detailed store hours and additional information regarding Grirose locations, please refer to the official website. The exclusive Grirose stores are:

• - Nakameguro, Tokyo
• - Yokohama, Kanagawa
• - Nagoya, Aichi
• - Osaka, Osaka
• - Fukuoka (limited time)

Grirose Brand Overview

Established in 2019, Grirose aims to provide children with an enchanting experience, supporting creativity and individuality. Drawing inspiration from Parisian streets, the brand boasts a stunning array of designs that exude class and elegance, appealing to both children and adults alike. As preparations for the 2027 entry year backpacks begin, Grirose is poised to play a significant role in back-to-school shopping for many families.

The full lineup for 2027 school year backpacks will be unveiled on January 30, with pre-orders starting from February 10. Stay connected for more updates and information.