Comarch Recognized as a Leading Player in Loyalty Platforms by Independent Research Firm

Comarch Achieves Recognition as a Strong Performer in the Forrester Wave™ for Loyalty Platforms

In a significant milestone for Comarch, a leading global provider of IT solutions and services, the company has been acknowledged as a strong player in the latest Forrester Wave™ report, specifically targeting loyalty platforms for Q4 2025. This recognition by the independent research firm underscores Comarch's commitment to excellence and innovation within the loyalty sector, helping businesses to enhance customer engagement across multiple industries.

Acknowledgment of Expertise

The Forrester Wave™ report, authored by John Pedini, evaluates top players in the loyalty platform arena, aiming to assist professionals in selecting the right partner that aligns with their enterprise needs. Comarch stands out for its suitability for global, multi-brand, and multi-regional businesses requiring expertise in sectors including air transportation, fuel retail, and financial services. The detailed assessment considers various criteria, prominently positioning Comarch as a notable competitor in this crucial market.

Strategic Vision for the Future

According to the report, Comarch perceives loyalty technology as a catalyst for enhancing customer experience and marketing technologies. This strategic vision not only focuses on current trends but also aims to pave the way for future advancements, leveraging automation, artificial intelligence (AI), and modular designs. By integrating advanced technology into their solutions, Comarch is dedicated to providing clients with the agility to deliver exceptional customer experiences.

Community Engagement and User Involvement

A standout factor in Comarch's assessment was its exemplary performance in community engagement. The report notes that Comarch boasts a robust schedule of live events and a vibrant online community where users can share insights and discuss best practices. Building a strong community is essential for fostering collaboration and knowledge exchange, and Comarch is evidently committed to nurturing an environment that supports these ideals.

Commitment to Technical Excellence

“Receiving this recognition from Forrester Wave reflects our unwavering commitment to technical excellence and strategic adaptations to the evolving needs of global enterprises,” expressed Sami Nachawati, Consulting Director at Comarch. “Our focus on harnessing artificial intelligence and ensuring a modular, highly configurable platform equips our clients with the necessary tools to provide leading-edge customer experiences.”

Accessibility to Comprehensive Insights

For those interested in a more detailed understanding of this recognition, Comarch invites you to explore the complete Forrester Wave™ report on loyalty platforms for Q4 2025 available on their website. This report is an invaluable resource for industry professionals looking to enhance their loyalty strategies and understand the competitive landscape.

Link to the Full Report: Forrester Wave™ Loyalty Platforms Q4 2025

It’s important to note that Forrester does not endorse any company, product, brand, or service mentioned in its research publications. The information in these publications is based on the best available sources and reflects a snapshot of insights at a particular moment, which may change over time.

About Comarch

Founded in 1993 in Kraków, Poland, Comarch has grown to become one of the largest IT companies in Europe. The firm implements projects for renowned Polish and international brands in key economic sectors. With services utilized by tens of thousands of well-known brands across more than 100 countries on six continents, including Allianz, Auchan, BNP Paribas Fortis, BP, and more, Comarch continues to make a substantial impact in the IT landscape.

To learn more about Comarch and their offerings, visit Comarch's website.