#United States #New York #Mile Marker #Bridges Consumer Health #Hiscox USA

Mile Marker Launches New Growth-Focused Strategy

Mile Marker has officially launched as an independent media agency, designed specifically to cater to the aspirations of growth-oriented marketers. Following the merger of Cage Point and PlusMedia, the agency is kicking off 2025 with exciting momentum, having secured vital agency-of-record (AOR) partnerships with Bridges Consumer Healthcare LLC, Carlin Consumer Health, and Hiscox USA.

Focus on Growth and Transparency

Shattuck Groome, Chief Media Officer at Mile Marker, expressed optimism about their new partnerships. "All three marketers are perfectly aligned with what we represent at Mile Marker. They demand transparency, honesty, and a strong analytical approach to achieve concrete business results. We are well-equipped to deliver deep expertise across the consumer journey, seamlessly integrating various media channels to optimize their marketing strategies."

John Speranza, CEO of Bridges Consumer Healthcare, emphasized their need for a media partner capable of navigating the complexities of rapid growth. Speaking on his decision to partner with Mile Marker, he noted, "When we reviewed potential agencies, Mile Marker stood out. They have a proven ability to shape their clients' multichannel strategies in a way that maximizes Return on Advertising Spend (ROAS) while maintaining a sophisticated and transparent approach to analytics."

Comprehensive Client Solutions

The recent acquisitions of Bridges and Carlin will see Mile Marker take the reins in raising both brand awareness and retail sales across a mix of consumer products. Their collaborative strategy involves an omnichannel approach, specifically tailored to each brand's unique portfolio. For Hiscox USA, the lens will shift towards increasing brand awareness and consideration within strategic B2B segments.

What sets Mile Marker apart is their integrated framework that goes beyond the conventional KPI analysis. By harmonizing brand and performance media, they aim to create a customized media landscape that prioritizes sustainable growth for their clients.

Mile Marker is not just another agency; it's a pioneering entity focused on merging digital and physical media landscapes to foster genuine connections between brands and their audiences. With leadership that combines entrepreneurial thinking with seasoned expertise, they are set to navigate the dynamic realm of media and marketing with precision.

About Mile Marker

Headquartered in New York City, Mile Marker specializes in serving small-to-medium enterprises, managing a comprehensive media budget of around $500 million. Their client list boasts names like FreshPet, DoorDash, and Feeding America. For more information, visit Mile Marker Agency.

About Bridges Consumer Healthcare

Bridges Consumer Healthcare is located in Chattanooga, Tennessee, focusing on over-the-counter (OTC) and personal care products driven by consumer-led innovation and marketing. Learn more at Bridges Healthcare.

About Carlin Consumer Health

Founded in 2022 in New York City, Carlin is a unique player in the consumer health sector, acquiring leading OTC brands with the backing of industry experts. Check out their website at Carlin Health.

About Hiscox

Hiscox is a global specialty insurer based in Bermuda and listed on the London Stock Exchange. Hiscox USA offers a plethora of risk solutions, including professional liability, cyber security, and management liability insurance. Visit Hiscox for detailed information.