#Finland #UPM Raflatac #Helsinki #SmartChoice #Nordic design

UPM Raflatac Unveils New Swatchbooks for Wine, Spirits, and Premium Labeling

UPM Raflatac is making waves in the labeling industry with the introduction of their latest swatchbooks, designed specifically for wine, spirits, beverages, and premium labeling. These new tools are tailored to assist printers, brands, and designers in selecting the perfect materials for their labeling needs.

Available in both compact and large-scale formats in the EMEIA (Europe, Middle East, India, and Africa) region, these swatchbooks provide a detailed and tactile experience, allowing users to evaluate the texture, colors, and aesthetics of a diverse range of labeling materials. As expressed by Stefano Pistoni, the Senior Manager for Business Growth in Wine and Spirits Label Solutions at UPM Raflatac, “Swatchbooks are essential tools for printers and designers, providing both a visual and tactile feel of label materials.”

Sustainable Solutions

The swatchbooks feature UPM Raflatac’s SmartChoice™ collection, which is developed with a focus on sustainability. These materials are crafted to help brand owners minimize their environmental footprint, incorporating recycled content and renewable or resource-optimized raw materials. By scanning QR codes embedded throughout the swatchbooks, users can access detailed product information about these eco-friendly options.

Highlighted products in the SmartChoice series include:

• - Carbon Action PP UCO: An ISCC PLUS certified bio-circular face film that utilizes 30% renewable content based on a mass-balance approach to greatly reduce carbon footprints.
• - Forest Film: Recognized as the world’s first ISCC certified wood-based plastic label material, it showcases the innovative use of natural resources.
• - Ocean Action: A pioneering label material aimed at combating ocean-bound plastic waste.
• - Drops WSA PCR-FSC: This unique textured paper is made entirely from recycled fibers, promoting a circular economy within the labeling industry.

Collaborative Design Process

In crafting the swatchbook, UPM Raflatac partnered with Maba, a design agency recognized with multiple Pentawards for their outstanding work. The collaboration also included input from leading printers like Grafical, ensuring the swatchbooks reflect the true needs and preferences of the market. Carles Anadon, Senior Manager for Business Growth in Consumer Label Solutions, noted that “The beautiful design of the new swatchbooks is inspired by UPM's Finnish heritage and Nordic nature,” capturing the essence of these environments through aesthetics reminiscent of Finnish lakes.

Unveiling at Paris Packaging Week

The official debut of these swatchbooks will occur at Packaging Première, a significant part of Paris Packaging Week 2025, taking place on January 28-29 at stand B22. This event promises to showcase the innovative spirit of UPM Raflatac and their commitment to smart, sustainable solutions in labeling.

UPM Raflatac continues to be a leader in providing high-quality self-adhesive paper and film products that meet the evolving demands of the market. Their dedication to sustainability and innovative design solidifies their position as a partner of choice within the industry, contributing to a smarter future that moves beyond dependence on fossil resources.

For further inquiries or detailed information, you can contact Carles Anadon or Stefano Pistoni at UPM Raflatac.

Contact Information:

• - Carles Anadon: [email protected] | +34 937 131 900
• - Stefano Pistoni: [email protected] | +39 348 211 3245

Stay tuned as more details emerge about these remarkable swatchbooks and explore how UPM Raflatac is paving the way for sustainable labeling solutions.