DGDV Invests in Relixir: Pioneering Generative Engine Optimization

DGDV Takes a Bold Step into the Future of AI Search Marketing

In an age where AI technology is revolutionizing various sectors, Daiwa Ventures (DGDV) is stepping into the spotlight by investing in Relixir, Inc. This innovative startup is at the forefront of Generative Engine Optimization (GEO), a cutting-edge platform that aims to reshape search marketing in the era of generative AI. This investment comes with the backing of prominent players such as Y Combinator and 468 Capital, adding a significant layer of credibility to Relixir's mission.

For nearly two decades, search optimization on the internet has been dominated by Search Engine Optimization (SEO) practices. However, a groundbreaking shift is underway, with projections indicating that by 2024, Google's global search share will fall below 90% for the first time. The rise of generative AI tools like ChatGPT, Claude, and Gemini has created a new search experience that challenges traditional methods, leading to the emergence of GEO as a compelling alternative in a burgeoning market now valued at approximately $74.7 billion.

Relixir is pioneering this new frontier by enhancing the visibility of corporate brands and products within AI-driven search environments. Companies leveraging Relixir's GEO platform can significantly increase their likelihood of being referenced and selected in AI-generated responses. By conducting automated simulations across thousands of queries, Relixir quantifies brand mentions and response selection rates, allowing businesses to generate and distribute the necessary content more efficiently and effectively.

Unlike competitors who focus merely on content analysis, Relixir's unique approach encompasses extensive query validation and data analytics, fostering deeper insights into how AI assistants recognize and elevate a brand's visibility. This enables brands to transition from mere website links to being recognized as trusted answers in AI search outputs. The company's knack for large-scale data sampling and analysis divulges critical patterns on which brands are prioritized by generative AI under specific conditions.

Sean Dorje, the CEO of Relixir, is no stranger to the intersection of mathematics and technology. A former U.S. International Mathematics Olympiad representative, his background in electrical engineering from UC Berkeley, combined with entrepreneurial endeavors in AI startups, equips him with a robust understanding of the complexities surrounding generative marketing strategies. This firm foundation empowers Relixir to navigate the challenging landscape of marketing optimization in the generative AI era.

As AI technologies like ChatGPT and Perplexity become more prevalent, brands are compelled to rethink their marketing strategies. The focus is shifting from traditional SEO tactics—merely ranking high in search results—to becoming sources of direct answers. DGDV recognizes this paradigm shift and views GEO as a vital emerging strategy for brands seeking to adapt to this new reality.

Currently, Relixir is emphasizing business-to-business (B2B) applications; however, there are plans to extend its AI search optimization capabilities into a broader range of sectors, including e-commerce (EC) and business-to-consumer (B2C) markets. As the demand for optimized AI search experiences grows, Relixir is well-positioned to lead this transformation.

For further details, users can access a demo of Relixir via their official website. For inquiries in Japanese, please visit DGDV's contact page.

CEO's Commentary

“As AI search becomes the primary gateway for information and decision-making, our mission at Relixir is to help brands systematically earn their place as the trusted answer—not just another link—across leading AI platforms. This requires not only great content but also a data-driven understanding of how AI assistants select and recommend information. We are committed to building the next generation of marketing infrastructure for the generative AI era.” — Sean Dorje, CEO & Co-founder, Relixir

About Y Combinator

For those interested in learning more about Relixir, a special site by Y Combinator can be found here.

About DGDV

DGDV, a Tokyo-based venture capital firm, specializes in investments in seed and early-stage startups. By forming partnerships and co-hosting events with top global investors, DGDV facilitates collaborations that span North America and beyond. The firm is devoted to nurturing cutting-edge technologies across a diverse range of sectors, including AI, security, deep tech, fintech, climate tech, and robotics, ultimately aiming to bridge gaps on global scales to drive innovation through startup investments. Learn more about DGDV here.