#Japan #Tokyo #Kirin Fire #King Gnu #Daiki Tsuneta

King Gnu’s Daiki Tsuneta Ignites Creativity in New Kirin Commercial

Starting May 13, 2025, audiences can witness the artistry of Daiki Tsuneta, the frontman of King Gnu, in the latest commercial for Kirin Beverage's Fire One Day series. This captivating campaign features the band’s hit song, Hikoutei, as its theme, embodying the spirit of creativity and passion, resonating with its new tagline, "ON FIRE! Ignite Your Heart!"

The Fire One Day series underwent a refresh in October 2024, marking a milestone of over 100 million units shipped by the end of March 2025. The brand aims to foster creativity and encourage individuals to pursue their passions with vigor, embodying the ethos behind the new slogan. Tsuneta's role as the brand ambassador will expand through a variety of advertising initiatives, including TV commercials and transit ads.

Highlights of the Commercial

In today’s world, where creativity is essential across all professions, the Fire One Day series wants to connect with those who strive to keep their spirits high. The latest commercial uniquely captures Tsuneta’s genuine moments as he passionately immerses himself in music production, serving as a perfect representative of the tagline, "ON FIRE! Ignite Your Heart!". Viewers can expect an authentic glimpse into his creative process.

CM Overview

• - Launch Date: May 13, 2025, onward
• - Title: FIRE One Day "Ignite Your Heart! Daiki Tsuneta Edition" (15 seconds)
• - URL: Watch here
• - Commercial Song: King Gnu - Hikoutei
• - Broadcast Area: Nationwide

Interview Insights with Daiki Tsuneta

In a recent chat, Tsuneta reflected on the experience of filming in his actual workspace.

“This CM is quite unique because it captures my genuine working environment, and although I was initially worried it might look a bit too subdued, the essence of the slogan 'Ignite Your Heart' is reflected in the portrayal of my creative process.”

Additionally, he highlighted his routine, which includes enjoying coffee first thing in the morning and maintaining a tidy workspace to enhance his creativity.

The Connection with F.I.R.E.

Tsuneta shared his fond memories of discovering the FIRE brand during his teenage years, fueling his affinity for the product that continues today:

“I found the FIRE cans in a vending machine when I was in high school and was instantly drawn to it. Even now, I still enjoy having the coffee before my performances.”

Studio Moments

The commercial beautifully captures the scene of Tsuneta in his studio, surrounded by an array of instruments including guitars, pianos, and cellos, reflecting his diverse musical talents. As he works through the song creation process, he is shown embodying the spirit of the commercial’s messages, encouraging viewers to pursue their creative endeavors.

About King Gnu and Daiki Tsuneta

Daiki Tsuneta stands at the forefront of several creative projects including Millennium Parade and Perimetron. He is recognized for his versatile artistry within Japan's music scene, having performed at renowned festivals such as Fuji Rock and Summer Sonic after studying Western music at the Tokyo University of the Arts.

As the recording artist also collaborates in various capacities across films, dramas, and advertisements, his multifaceted approach connects deeply with contemporary culture, making him an ideal figure for Kirin's Fire One Day series.

With a revamped product line that includes Kirin Fire One Day Black and Kirin Fire One Day Latte featuring freshly roasted coffee extracts, the series aims to stand out in the market.
Kirin's commitment to innovation and the inclusion of engaging personalities like Tsuneta reflects their dedication to resonating with coffee enthusiasts. Expect more exciting campaigns as Kirin continues to inspire with the Fire One Day series!

A Bright Future Ahead

Looking forward, the commercial's narrative urges creators to thrive despite the challenges inherent in contemporary society, with the promise of further engaging content from Kirin that encourages passion and creativity among its consumers.