#USA #New York #Khloé Kardashian #Luxe Brands #Fragrance

Khloé Kardashian Launches First Signature Fragrance

In an exciting development for fragrance lovers, global superstar and entrepreneur Khloé Kardashian is set to debut her very first signature fragrance, XO Khloé, in collaboration with Luxe Brands. This highly anticipated release not only marks a new chapter in Kardashian's entrepreneurial journey but also captures her unique essence and vibrant spirit.

A Personal Creation
The fragrance draws inspiration directly from Khloé herself, epitomizing her positivity and the brightness she radiates toward anyone she meets. The design and scent aim to reflect her personal evolution as a sister, mother, and successful business woman. With its luxurious packaging and delightful aroma, XO Khloé seeks to elevate traditional fragrance narratives, presenting a blend of high-end craftsmanship and engaging storytelling, resulting in a fragrance that stands out in the luxury market.

As Kardashian expresses, "Creating this fragrance has been such a special journey for me. I wanted every detail of XO Khloé to feel intentional and purposeful. From the design of the bottle to the marketing campaign, I was deeply involved throughout the entire process." Her hands-on approach ensured that each aspect met her high standards, particularly the fragrance itself, which underwent extensive development to ensure its perfection.

The Fragrance Behind XO Khloé
The aromatic composition of XO Khloé is crafted by two award-winning perfumers, Alberto Morillas and Clément Gavarry from Firmenich, creating what is described as an olfactory masterpiece. This sensual and addictive floral fragrance features delicate notes of crystallized rose petals, praline, enticing musks, and soft woody undertones—elements that promise to tantalize the senses and offer a luxurious experience.

Noreen Dodge, the Chief Marketing Officer and Chief Strategy Officer of Luxe Brands, highlights Kardashian's influential status, stating, "Khloé is one of the most influential people in the world. We believe she has the potential to both disrupt and elevate the fragrance category. Our goal is to deliver not just a beautiful fragrance but also a compelling brand campaign that resonates with consumers globally."

Availability in Retail
XO Khloé will debut exclusively at Harrods, a prestigious luxury retailer in the UK, starting today, November 25, 2024. This exclusive unveiling will be followed by a stateside launch at Ulta Beauty on December 1, 2024. The fragrance aims to make its way into markets such as Europe, Australia, and Mexico in Spring 2025—a strategic rollout that signifies the brand's ambition to establish a lasting presence in the fragrance sector.

About Khloé Kardashian
Beyond her influence in the realm of cosmetics, Kardashian is widely recognized as a figure of empowerment, particularly for women in the fashion industry. As the co-founder of Good American, a brand that promotes inclusivity through diverse sizing in its denim collections, she has driven the narrative of body positivity and representation. Good American recorded an astounding $1 million in sales on launch day alone—an impressive feat that set the tone for her emerging legacy in the beauty and fashion world.

About Luxe Brands
Luxe Brands, Inc. is renowned for its commitment to developing prestige beauty brands that inspire consumers on a global scale. Based in New York and Florida, the company has cultivated an impressive portfolio, including partnerships with big names such as Ariana Grande and Nicki Minaj. With a mission focused on high-quality products and innovative strategies, Luxe Brands is excited to see where the collaboration with Khloé Kardashian will take them—especially amid the unprecedented demand already witnessed for XO Khloé.

Khloé Kardashian's inaugural fragrance launch is more than just a product unveiling; it embodies her journey and commitment to authenticity and luxury. XO Khloé is poised to become a household name in the fragrance industry, and fans and fragrance enthusiasts alike eagerly await its release.