Wakemake's Impressive 2025 Award Wins: 48 Titles and Counting

2025: A Landmark Year for Wakemake

Wakemake, a makeup brand hailing from South Korea's renowned K-beauty platform, Olive Young, has announced an extraordinary achievement by winning a total of 48 awards in various categories of the 2025 Best Cosmetics by December 9. This impressive tally highlights the brand's commitment to quality and innovation, solidifying its position in the ever-competitive beauty market.

The significant recognition comes after a successful brand revamp in April 2025, which resonated with an expanding audience. Thanks to their elegant formulations that promise to enhance natural beauty, Wakemake has quickly become synonymous with finding the perfect makeup for each individual's unique style.

Highlights of Wakemake's 2025 Accolades

As part of the year-end review, let's delve into the top three award-winning products from the second half of 2025:

1. Sheer Breeze Blusher

A standout product that took home the most awards, the Sheer Breeze Blusher is celebrated for its subtle shine and healthful glow, coming in four versatile shades priced at 1,650 yen (tax included). This powder blusher, enriched with a fine pearl formula, blends seamlessly with the skin to impart a delicate glow, creating a soft and nuanced cheek color.

- Popular Shade: 03 Pale Pink — A charming light pink reminiscent of strawberry milk.

2. Soft Sheer Multi Palette

This multi-functional palette, which secured the second-most awards, offers five soft-toned colors for easy application across eyes, cheeks, and highlighting. With a price tag of 2,640 yen (tax included), it simplifies color selection for those who desire versatility in their makeup routine. The palette's one-tone composition allows makeup enthusiasts to create looks ranging from matte to glowy finishes effortlessly.

- Popular Shade: 02 Lazy Rose — A warm rose-brown with a unique, mellow vibe.

3. Soft Blurring Eye Palette

Taking home the third slot for its expertly formulated blend of shades, the Soft Blurring Eye Palette is priced at 2,970 yen (tax included) and features a variety of textures from matte to glitter. With its rich color payoff and blendability, it caters to daily makeup needs while allowing for creative expression.

- Popular Shade: 02 Lively Blurring — A delicate rosy-brown that adds a gentle touch to the eyes.

Upcoming Product Launches in 2026

Looking ahead, Wakemake aims to keep the momentum going with exciting new releases like the Healthy Glow Balm Stick, featuring ten enchanting shades. Priced at 1,540 yen (tax included), this lipstick promises to deliver a hydrating, youthful glow with each application, embodying the brand's ethos of fun and vibrant makeup.

Color Variations:

- Flirty Mode:

1. Shower Peach — A soft and ripe nude pink.
2. Sweet Chat — A peach coral with high sweetness.
3. Apple Fizz — A clear casual red.
4. Nude Almond — A spicy mode beige.
5. Rosy Nap — A delicate pink that promises a hint of color.

- Whimsical Mode:

6. Moody Pink — A soft muted pink.
7. Berry Flash — An adorable juicy pink.
8. Fresh Pink — A lively dusty pink.
9. Mauve Breath — A gentle modern pink.
10. Fig Red — A blue-tinged fig wine.

About Wakemake

Wakemake operates under the guiding principle of “Wake your Color, Make your Glow,” emphasizing the idea of finding the right makeup that suits individual needs. As a brand launched by Olive Young, Wakemake is dedicated to providing makeup solutions that blend seamlessly with the skin's natural beauty. Its soft color palettes and trendy variations invite users to explore their creativity while promoting healthy, confident beauty.

About CJ Olive Young

Founded in 1999, CJ Olive Young started as a health and beauty store in South Korea and has since expanded to over 1,300 locations nationwide, further enhancing its presence with online sales channels. The brand remains committed to curating healthy beauty products, supporting the growth of K-beauty products in the global market.

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