#Japan #Tokyo #At-Home #Yutaka Matsushige #Waldo

Yutaka Matsushige Teams Up with Waldo in At-Home's Latest CM

In a groundbreaking collaboration, actor Yutaka Matsushige has once again graced the screen as the iconic image of At-Home, a leading real estate information service in Japan. This time, Matsushige embarks on an exciting journey alongside the beloved character Waldo, known from the famous Where's Waldo? series. The new commercial titled "注文住宅 サイト探索" (Custom Home Site Exploration) will begin airing nationwide on October 11, 2025.

About the New Commercial

This new ad is Matsushige's fourth year representing At-Home. In it, he joins forces with Waldo, diving into the vibrant world of At-Home. Together, they search for the ideal custom home, showcasing a variety of features such as land options, architectural examples, and the partners available like construction companies and builders. The ad aims to emphasize how At-Home simplifies the quest for the perfect custom home.

Commercial Overview

• - Air Date: October 11, 2025 –
• - Broadcast Area: Nationwide
• - Duration: 15 seconds
• - Watch the Commercial
• - Making of Video
• - Interview with Matsushige

In the commercial, Matsushige walks into the custom housing section and attentively explores various architectural examples, ultimately finding a favorite property with Waldo by his side—an adorable duo that viewers will love.

Behind the Scenes

The filming took place on a pristine white set, where Matsushige donned a refreshing outfit of a light blue shirt and gray jacket. His professionalism shone through as he attentively listened to the director's explanations and executed the scenes flawlessly. The shoot was smooth, with Matsushige effortlessly conjuring the right emotions and nuances in his lines, even suggesting variations to enhance the delivery.

However, one challenging scene involved him jumping onto the 'custom home' icon while maintaining balance and directing his gaze upward. Despite a couple of awkward landings, he was determined to get it right and requested additional takes, showcasing his commitment to excellence.

Interview Insights

Q: What moment from the shoot stood out to you?
A: It was quite challenging to visualize the At-Home site spread across the floor while shooting, but I'm excited for how the final commercial turned out! This time, working alongside Waldo felt like we’ve developed a great chemistry, and I hope fans feel the same.

Q: What recent discovery have you made?
A: I recently discovered how delicious peaches can be when made into a compote! It’s like capturing the essence of autumn in each bite.

Q: Describe a moment when your thoughts materialized into reality?
A: I've long wanted to adapt a television drama I've worked on for years into a film, and to see that dream materialize thanks to everyone's efforts was incredibly fulfilling.

Q: What is your dream for your future custom home?
A: I'm fascinated by single-story homes, especially with a small loft area. When you build a custom home, it's really about encapsulating your dreams and desires into a reality. I envision a home that has that charming loft space.

Q: As October approaches, what does the season mean to you?
A: For me, autumn represents "the season of appetite." I’m particularly eager for some good sardines. Even though they have been getting smaller each year, I hope to enjoy some sizable ones this time. I look forward to relishing the bitter taste of their innards and savoring the season!

Q: As you enter your fourth year as a CM character, what are your aspirations?
A: Finding the right location for a custom home is crucial. This year's CM will focus on helping people find their partners in this endeavor, such as builders and contractors. After all, our homes are spaces where we spend a lot of time; they should be sanctuaries that reflect our ideals and aspirations. Considering custom homes is a fantastic way to explore that possibility.

About Matsushige Yutaka

Matsushige Yutaka is a renowned actor born on January 19, 1963, in Fukuoka, Japan. He has had an illustrious career, transitioning from Ninagawa Studio to acclaimed performances in film, television, and theater. He gained widespread fame as the star of the popular series 孤独のグルメ (Solitary Gourmet), which further solidified his place in the industry.

As of January 10, 2025, Matsushige will also star, direct, and write in the film adaptation of Solitary Gourmet, which has garnered significant pre-release attention. Other recent projects include appearances in NHK's historical drama どうする家康 and voice acting for the animated film 果てしなきスカーレット*, set to release on November 21.

About At-Home

Founded in 1996, At-Home is a comprehensive real estate information website where users can search an extensive database of residential and commercial properties across Japan. The platform caters to various demographics, offering informative content for rental, sales, and custom home options. Visit At-Home here.

Conclusion

With Matsushige's unwavering passion and Waldo's whimsical presence, the new At-Home commercial promises to engage audiences while assisting them in their quest for the perfect custom home. Don't forget to catch this delightful ad starting October 11, 2025!