Oliveda International Unveils Innovative Hydroxytyrosol NO MAKEUP at New York Fashion Week
Oliveda International Unveils Innovative Hydroxytyrosol NO MAKEUP at New York Fashion Week
On September 9, 2025, Oliveda International, Inc. (OTCID: OLVI) announced a significant milestone with the grand opening of its Olive Rose brand, featuring the premiere of the hydroxytyrosol NO MAKEUP product line. This exciting launch will take place during New York Fashion Week, set to run from September 12 to 15, 2025, featuring a host of unique and groundbreaking products designed for the modern beauty enthusiast.
A Revolutionary Approach to Beauty
Founded on a commitment to holistic beauty, Olive Tree People Inc., a subsidiary of Oliveda, introduced the world's first hydroxytyrosol NO MAKEUP collection in November 2024. The brand is continuously working on innovative products utilizing this powerful ingredient, which is renowned for its skin benefits. Hydroxytyrosol, derived from olives, is known for its antioxidant properties and its ability to enhance skin hydration and rejuvenation.
At New York Fashion Week, attendees can expect an impressive showcase of the Olive Rose collection, which includes a variety of products aimed at promoting a natural glow without sacrificing quality or efficacy. With seventy-five waterless beauty makeup artists, led by celebrity makeup artist Luis Casco, over 150 models will showcase the perfect “Olive Rose Glow” look, redefining what beauty can be without water-based formulations.
Engaging Consumers and Consultants
Beyond the runway, the Olive Tree People team will also present their other brands, including Oliveda and LA Dope. Consumers can discover drinkable skincare products like I70, I66, and I01 at the Olive Tree People bar, featuring enticing cocktails and mocktails that incorporate these unique SKUs.
Excitingly, the entire Olive Rose collection will be presented to nearly 70,000 waterless beauty consultants in the U.S. and Canada at the North America Convention in Los Angeles on October 4, 2025. These consultants will engage in specialized training sessions, including Waterless Beauty Makeup Artist Masterclasses, before the products are made available to customers in November.
What's Included in the Collection?
The new Hydroxytyrosol NO MAKEUP Collection features:
- - 14 shades of Hydroxytyrosol Skin Tint Serum
- - 8 Hydroxytyrosol Blushes
- - 4 Hydroxytyrosol Contours
- - 16 shades of Hydroxytyrosol Concealer
- - Hydroxytyrosol Mascara
- - Hydroxytyrosol Eye Shadow
- - 2 Hydroxytyrosol Lip Butters
- - Hydroxytyrosol Primer
- - Hydroxytyrosol Setting Spray
With each product meticulously crafted, the Olive Rose collection emphasizes the intersection of natural ingredients and high-quality beauty solutions tailored to a conscious audience. This venture stems from Oliveda's foundational belief in the connection between nature and skincare, encapsulated in their motto, “From Tree to Beauty.”
History and Future of Oliveda International
Established by Thomas Lommel, a German real estate investor, Oliveda International Inc. and its subsidiaries possess over two decades of experience in cultivating and managing mountain olive trees, extracting premium extra virgin olive oils, and producing a range of innovative cosmetic products.
Lommel is also credited with pioneering various groundbreaking concepts in beauty and wellness, such as the “Olive Tree Therapy” and a unique coffee replacement derived from olive leaves. These innovations align with his vision of promoting mindfulness through holistic practices.
The company also emphasizes a strong commitment to environmental sustainability, protecting over 30,000 century-old mountain olive trees and facilitating water access in Africa through the Thomas Lommel Foundation.
Embracing Waterless Beauty
In light of mounting global water scarcity, Oliveda International's focus on waterless beauty marks a significant shift in the beauty industry. The excitement surrounding this movement is reflected in the widespread acclaim from industry professionals, with articles highlighting its potential in renowned publications like US Vogue, Harper's Bazaar, and Forbes, underscoring the brand's growing influence.
As the beauty landscape continues to evolve, Oliveda International’s innovative approach positions it at the forefront of sustainable beauty, offering consumers effective, environmentally conscious products.
For more information about Oliveda International and their suite of brands, visit www.olivetreepeople.com.
Topics Consumer Products & Retail）
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