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Celebrating Legacy: ORS Haircare and HBCU Culture Shop Collaboration

The world of haircare is often intertwined with cultural narratives, and ORS™ Haircare's latest partnership with HBCU Culture Shop exemplifies this beautifully. As we celebrate the achievements of Historically Black Colleges and Universities (HBCUs), ORS is excited to announce its limited edition collection, showcasing the proud heritage and community ties that these institutions embody.

On March 1, 2026, in Chicago, ORS Haircare unveiled a unique collaboration aimed at honoring the storied legacy of HBCUs. This partnership emphasizes a commitment to support black students and graduates, underlining the brand's dedication to community empowerment.

The limited edition range, featuring a selection of ORS Olive Oil products, aims to highlight the academic excellence, cultural significance, and future prospects offered by HBCUs. The timing of this launch, coinciding with Black History Month, symbolizes a stepping stone to a broader initiative that includes planned HBCU tours and student-centric programs. These initiatives will empower students with essential knowledge and skills fostering self-care, confidence, and success.

The eye-catching packaging of the limited edition series has been co-created with the HBCU Culture Shop, vividly illustrating the collective spirit of HBCUs across the nation. Through this collaboration, ORS and HBCU Culture Shop extend their gratitude to the institutions that have nurtured countless leaders, creators, innovators, and entrepreneurs while also focusing on the new generation that continues these legacies.

The Limited Edition HBCU Series is now available nationwide through various major retailers and online platforms, including ORSHaircare.com, Amazon, CVS, Walgreens, Target, and Walmart.

Featured Products

• - ORS Olive Oil HBCU Edge Control Hair Gel (Extra Firm Hold) (2.2 oz) – $7.99

A lightweight formula that offers up to 48 hours of exceptional hold without stiffness, perfect for styling baby hairs, ponytails, and braids.

• - ORS Olive Oil HBCU Edge Control Hair Gel (Firm Hold) (2.2 oz) – $7.99

This classic formula smoothens edges, keeping flyaways tamed without flaking.

• - ORS Olive Oil HBCU Strengthen & Restore Replenishing Conditioner (16 oz) – $9.99

Infused with moisturizing agents to deeply hydrate and strengthen strands, making hair easier to manage.

• - ORS Olive Oil HBCU Deep Cleansing Creamy Aloe Shampoo (16 oz) – $9.99

A gentle, creamy formula enriched with aloe extract, thoroughly cleanses while maintaining moisture balance.

According to ORS's Marketing Director, Jolorie Williams, "As a brand deeply rooted in culture and community, we recognize the pivotal role HBCUs play in cultivating leaders, driving innovation, and pursuing excellence. Our partnership with HBCU Culture Shop during Black History Month is not only a tribute to this legacy but also a sustained commitment to support the students who are writing their future chapters."

HBCU Culture Shop’s founder, Dainelle Riley, expressed her feelings about the collaboration, stating, "Working with ORS is a fulfilling moment for me. It underscores the importance of our HBCU journeys, creating something that resonates deeply with our heritage. My experience at HBCU taught me that hair is an extension of identity and cultural expression, and this collaboration is a heartfelt nod to that profound connection."

This partnership marks just one chapter of ORS Haircare's long-term commitment to HBCUs, recognizing that these institutions are not only a part of history but are also a powerful driving force for culture, innovation, and leadership.

About ORS™ Haircare

Founded under Namaste Laboratories, LLC, ORS™ (Original Root Stimulator) focuses on developing high-performance products centered around natural hair care. The brand's diverse product lineup includes Olive Oil, Olive Oil Braidzone, ORS Curlshow, ORS OLIVE Goodbye Dry, and ORS HBCU.

About HBCU Culture Shop

Established in 2017, HBCU Culture Shop is an officially licensed collegiate brand run by black women. The shop breathes new life into the proud traditions of HBCUs with culturally-rooted designs, always prioritizing authenticity and cultural impact in its collaborations. It serves as a heartfelt letter to the HBCU experience.

For media inquiries, contact:
Dominique Jean-Pierre
The Wilder Agency (representing ORS Haircare)
Email: [email protected]
Phone: 1-833-WILDER1, Ext 3