Shipley Do-Nuts Reaches New Heights with Unprecedented Growth in 2024

Shipley Do-Nuts Reaches New Heights in 2024

Shipley Do-Nuts, a Texas-based establishment that has been delighting donut lovers since 1936, closed the year 2024 on an incredibly high note. Not only did the brand celebrate its 88th anniversary, but it also recorded unprecedented growth, achieving remarkable performance metrics year-on-year.

Record High Sales and Loyalty Program Growth

In 2024, Shipley Do-Nuts achieved its 16th consecutive quarter of positive same-store sales growth, which was largely influenced by soaring numbers of digital sales. The brand also saw an astonishing 50% increase in membership for its guest loyalty program, marking a significant step forward in customer engagement.

The expansion did not stop there; during the fourth quarter, the company opened a staggering 12 new stores. This brought the total number of new locations for the year to 24, outpacing its previous record set in 2023 by an impressive 26%. Alongside these achievements, Shipley successfully reduced its development time frames and construction costs, allowing for greater flexibility in its shop formats. Looking ahead, projections suggest that new store openings could nearly double in 2025.

Accelerated Franchise Development

Enhancing its franchise opportunities, Shipley Do-Nuts expanded its franchise development pipeline to nearly 200 potential new locations. Under the leadership of Keith Sizemore and Jonathan Massey, the franchise development team expediently inked contracts to open 117 new shops in 2024—a new company record. The most significant deal was a 22-unit franchise agreement with Virentes Partners Group, which is set to introduce Shipley’s offerings in Nashville, Jacksonville, and Tampa by 2025.

Innovations and New Headquarters

To support its rapid expansion, Shipley Do-Nuts relocated to a new headquarters in Houston, introduced a dedicated test kitchen, and employed advanced production equipment for its signature dough mix. This operational enhancement is expected to sustain the momentum of the franchise’s growth.

Additionally, 2024 saw the launch of the Egg & Cheese kolaches, presented in four unique varieties. This limited-time offer turned out to be the brand's most successful promotion, with all varieties being added to the permanent menu by the year-end.

Plans for 2025 and Expanding Territories

As Shipley Do-Nuts moves forward into 2025, the brand has ambitious plans to reach new territories, with announcements of its first locations expected to open in North Carolina and Virginia in the first half of the year. This strategic move seems poised to enhance the brand's national presence and bring its beloved donuts and kolaches to even more fans.

As Shipley Do-Nuts celebrates its incredible achievements, the combination of a dedicated team, great franchisees, and an iconic brand continues to create an ideal environment for success. For more information and franchise opportunities, interested parties can visit ownashipleydonuts.com.

About Shipley Do-Nuts

Founded in 1936, Shipley Do-Nuts is one of the largest and oldest donut brands in the U.S., boasting 370 company-owned and franchised restaurants spread across 12 states. The brand is recognized for its delicious donuts, kolaches, and coffee. In recent rankings, it captured the 121st spot on Entrepreneur magazine's Franchise 500® list for 2025, where it also achieved the number one position in its category.

For those looking to join Shipley’s growing franchise community, an invitation awaits at ownashipleydonuts.com.